Sumo, also known as the Sumo Group, offers a suite of marketing tools that help eCommerce shops grow their business funnels. Their offerings range from list building to welcome sequences to social sharing buttons that can be utilized heavily from their free tier on up.
Date Founded = 2010
Total Funding = N/A
HQ = Austin, Texas
Total Employees = 30+
Come One, Come all Sumo prides itself on the wide range of business it powers, offering a suite of tools that match one-person blogs up to global teams.
Fast Food The key to lead generation and conversion is making the decision simple for a visitor. Sumo provides an interface that is fast and friendly to accomplish this feat.
Approachability Implementation is immediate, and more often than not no programming expertise or background is needed.
Bug Catcher Simplicity can bring a cost. Sumo’s compatibility with certain CMS platforms and custom-built sites cause performance issues.
Sumo Wrestling Unless your team is looking to shell out a monthly subscription fee Sumo will keep its logo on everything it touches, which could affect your brand.
Shallow Reporting The ability to understand data such a show many times a visitor sees a popup before email submission is unavailable for those wanting deeper analytics.