Sumo, also known as the Sumo Group, offers a suite of marketing tools that help eCommerce shops grow their business funnels. Their offerings range from list building to welcome sequences to social sharing buttons that can be utilized heavily from their free tier on up.

Date Founded = 2010

Total Funding = N/A

HQ = Austin, Texas

Total Employees = 30+

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Return on Investment: 8.6/10

Ease of Use: 9.3/10

Features: 8.1/10

Support: 8/10

Scalability: 7.8/10

reason for our rating

Scour the internet for one day, and we can guarantee you will run into a Sumo product. The tool is so widely utilized in so many industries it is hard not to evaluate its services. Their team is incredibly diligent with their content and feature updates, so we tip our hat to the community and brand they have built over the past decade.


If your team is looking to implement a classic pop-up and lead collection strategy, then Sumo is your solution. However as your team grows to care more about branding and functionality, you will find yourself shopping around for heftier options.

The Good

Come One, Come all Sumo prides itself on the wide range of business it powers, offering a suite of tools that match one-person blogs up to global teams.

Fast Food The key to lead generation and conversion is making the decision simple for a visitor. Sumo provides an interface that is fast and friendly to accomplish this feat.

Approachability Implementation is immediate, and more often than not no programming expertise or background is needed.

The Bad

Bug Catcher Simplicity can bring a cost. Sumo’s compatibility with certain CMS platforms and custom-built sites cause performance issues.

Sumo Wrestling Unless your team is looking to shell out a monthly subscription fee Sumo will keep its logo on everything it touches, which could affect your brand.

Shallow Reporting The ability to understand data such a show many times a visitor sees a popup before email submission is unavailable for those wanting deeper analytics.

Templates with Sumo

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