Taboola is an advertising technology platform that helps eCommerce teams serve relevant content to users online. The platform matches news stories, articles, blogs, videos, apps, products and other content to targeted customers for them to explore. Their “content discovery” abilities offer a unique strategy for eCommerce teams looking to experiment outside the traditional channels.
Date Founded = 2007
Total Funding = $160M
HQ = New York, New York
Total Employees = 1,000+
Wide Cheap Reach The ability to reach a large audience at cost effective prices should never be discounted, even if it's for testing.
Rinse and Repeat Once you find a winning campaign the formula could be used for a long time (think years) as long as the product is relevant.
Dedicated Service If you have a budget of at least $5000 a month and a confident conversion rate your team can request a dedicated account manager for even further optimization.
Lack of Interest No interest targeting or audience filtering make it one of the least strategic approaches for qualified leads.
Fraudulent Activity Click fraudulence is a major problem at Taboola (and other content distribution networks) and has to primarily combated by your own team.
Not So Smooth The user interface is a bit clunkier than other leading workplace tools.