Trustpilot is a customer review management tool that helps eCommerce businesses connect and build brand trust with their customer base. Teams utilize Trust Pilot to build a review community for newer products, increase searchability for old products, and give access to lookalike customers during the buying process.
Date Founded = 2007
Total Funding = $193M
HQ = Copenhagen, Denmark
Total Employees = 800+
Community Service Trustpilot’s community is a great discovery and lead source tool if your team can generate a solid profile.
B2C DNA Their service is better suited for B2C, product-oriented eCommerce companies rather than B2B relationships.
SEO Power Once another positive reviews are gathered Google will start displaying you as a trusted brand for SEO-boosting results.
Red Flags of Fraud There are accusations that fake reviews go unchecked but negative real reviews get removed if it is putting a paying customer in a bad light.
Manual Reviewing As of now it’s a slow, manual process to send review request emails. Some intelligent auto-outreach would be a useful feature.
Set In Stone If a customer posts a review and accidentally hits the wrong number rating, they are unable to go back and correct the mistake.