WooCommerce is an open source plugin for WordPress designed for the eCommerce industry. Teams that are looking to utilize the vast offerings of WordPress use it to deploy a simple, customizable plugin without having to make a large financial investment or add another vendor.

Date Founded = 2009

Total Funding = N/A (subsidiary product of WordPress)

HQ = San Francisco, California

Total Employees = 500+

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Return on Investment: 9/10

Ease of Use: 8.1/10

Features: 9.3/10

Support: 7.9/10

Scalability: 8.5/10

reason for our rating

The WooCommerce solution grants access to thousands of site designs and plug-ins that extend the functionality of your store. The offering is price-friendly with a massive online community to join. And with the Automattic team backing their development the increased functionality will continue.


WooCommerce has an advantage over all other competitors: it is the top open source integration for WordPress. But that also creates a Catch-22 for your team, meaning you will need to commit to developing your solution rather than an out-of-the-box competitor. So it’s the decision to rather spend your time scaling website functionality, or spend your time scaling other parts of the business.


The Good

Complete Customization The sky truly is the limit when looking to customize your shop. There are over 50,000 contributed plug-ins to implement in a code base you fully control.

It Takes a Community WooCommerce boasts the highest number of individual users as well as the largest open source community to push the platform forward.

SEO FTW Due to WordPress’s DNA surrounding showcasing the best of online content, WooCommerce is the best platform for SEO traction.

The Bad

Extension Attention Plug-ins come from different sources that vary in support and updates, your team could be constantly gluing back together the pieces of the core user experience.

Wordpress-First SWooCommerce has a diversified offering so their architecture and support does not have a sole focus on eCommerce. The platform also is a glorified extension to WordPress sites.

Read The Manuals In addition to a learning curve without account managers your team will be managing everything from hosting, security, and continued implementation.

Templates with WooCommerce

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