Yotpo bills itself as a commercial marketing crowd, but it’s bread and butter is offering strong customer reviews and content publishing. eCommerce brands can collect, curate, manage, and respond to user-generated content from a single platform which is an attractive offering during a scaling phase.

Date Founded = 2011

Total Funding = $101M

HQ = New York, New York

Total Employees = 300+

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Return on Investment: 8.5/10

Ease of Use: 8.1/10

Features: 9.1/10

Support: 8.5/10

Scalability: 8.1/10

reason for our rating

Yotpo has made a name for itself by giving users ammo rather than the expected static reviews. The platform makes it possible for clients to generate product reviews, and use the best of those for sales-boosting incentives and lead generation. Their feature suite beats out most of the competition spearheaded by their social curation and SEO funtionality.


Growing brands should evaluate their paid options, and startups should take advantage of their free tier. Yotpo focuses on doing the tough, high impact work once potential customers on your site and are looking to buy, rather than only focusing on the initial attraction. However beware of financial and app failure headaches.

The Good

Mobile Optimized All Yotpo's features are made with mobile in mind. Mobile users can leave reviews without ever leaving their email app.

Social Ads You will have the ability to turn reviews into paid ads on Facebook, Instagram on more for higher conversion rates.

SEO Yotpo continues to optimize their SEO offering to push your popular reviews closer to searches proven to have high-buying intent.

The Bad

Template Changes The template editor could use some updating to allow more flexibility on review formats per platform.

Premium Clients To access some of their big differentiating features you will need to advance straight to the Premium tier on day one.

Cost Center Yotpo costs can start to skyrocket depending on the sales volume of the store.

Templates with Yotpo

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