Which is the best tool for Amazon sellers—Helium 10 or Jungle Scout? If you’re an Amazon seller, you’ve probably come across both of these popular tools.
In this Helium 10 vs Jungle Scout comparison, I’ll share my personal experience using both. Based on my hands-on testing, I have compared their features, tools, pricing, and pros & cons to help you decide which one suits your needs best.
Whether you’re a beginner or an experienced seller, this guide will give you a clear understanding of what each tool offers.
Quick Verdict: Helium 10 offers more tools in comparison to Jungle Scout however, its pricing is more expensive than Jungle Scout. But it makes up for the expensive pricing with features and occasional discounts right now; Helium 10 is offering an end-of-summer discount where you can get 20% off for 6 months on the Helium 10 plans.
Helium 10 vs Jungle Scout: In A Nutshell (2025)
| Comparison Parameters | Helium 10 | Jungle Scout |
| Overall Ratings out of 5 | 4.8 | 4.9 |
| Accuracy Rate | 76% | 84% |
| Features | Excellent | Good |
| Ease of Use | Easy | Easy |
| Customer Support | Not bad | Not bad |
| Value For Money | Absolutely | Absolutely |
Helium 10 vs Jungle Scout: Overview
Before we dive deeper into this article and compare them against each other, take a quick look at what Jungle Scout and Helium 10 actually are and how they help merchants.
Helium 10 Overview
imply put, Helium 10 helps Amazon FBAs and Walmart sellers with a variety of tools for keyword research, product search, marketing, listing optimization, analytics, and more. And to bring such out-of-the-box results, Helium 10 collects data from Amazon API and forms them via multiple machine learning and AI models.
Though Helium 10 admits that some of their information is based on estimates, they are confident in them.
Not only that, if you go for Helium 10’s paid plans, you’ll benefit from several top-notch resources to scale your business to the next level.
Helium 10 continues to evolve, integrating new AI-driven features to provide sellers with better insights and competitive advantages in the e-commerce space.
Note: If you want to get in-depth details on Helium 10, then check our Helium 10 Review here.
Jungle Scout Overview
Similarly, Jungle Scout is also an Amazon seller tool that helps merchants with lots of functionalities, including product search, keyword research, listing optimization, inventory management, supplier database, and more.
And as per Jungle Scout’s official research, it ranks at the top when it comes to data accuracy and other eCommerce functionalities.
Note: Get to know more about Jungle Scout with our Jungle Scout review here.
Helium 10 vs Jungle Scout: Which One Provides More Accurate Data?
Before we move forward, we must check their precision first. Because we use seller tools for their capability of future projection and analytics. But if any tool isn’t accurate enough, it’d be of no use no matter how robust its features are.
Hence, we’ll check which one of these two tools is more accurate.
Helium 10’s Accuracy
Jungle Scout’s study says Helium 10 is 74% accurate, giving it 3rd position after Jungle Scout and Viral Launch.
But here’s the catch!
Why would we listen to its competitor when we can get first-hand experience?
Thus, I tested this tool and interviewed a few of its paying users. After evaluating all the information, I found that the accuracy rate of Helium 10 is 76%, which is quite decent and effective for strategizing your business growth.
Jungle Scout’s Accuracy
Jungle Scout’s official research shows that it’s the most accurate Amazon seller tool available in the market, with an almost 84% accuracy rate.
And I also found the same. Jungle Scout’s precision easily falls between 84-86%. And no other tools in this industry can beat Jungle Scout from this perspective.
Winner: Jungle Scout
The result is pretty clear. Jungle Scout takes the lead with 84% accuracy.
But that doesn’t mean Helium 10 is absolutely incorrect. It can give neck-to-neck competition to Jungle Scout, grabbing the second position after this tool.
But as far as these two tools are concerned, Jungle Scout projects more accurate data than Helium 10.
Helium 10 vs Jungle Scout: Who Offers More Effective And Robust Features?
After accuracy, the first thing we must check is their features.
Who gives more robust features, and how effective are they? – We’ll check here.
| Features | Helium 10 | Jungle Scout |
| Product Research | ✔️ | ✔️ |
| Keyword Research | ✔️ | ✔️ |
| Product Tracker | ✔️ | ✔️ |
| Listing optimization | ✔️ | ✔️ |
| Supplier Database | ✔️ | ✔️ |
| Analytics | ✔️ | ✔️ |
| Inventory Manager | ✔️ | ✔️ |
| AI Assist tool | ✔️ | ✔️ |
| Alert | ✔️ | ✔️ |
| Follow Up | ✔️ | ❌ |
| Seller Assistant | ✔️ | ❌ |
| AI-powered PPC software | ✔️ | ❌ |
| Chrome Extension | ✔️ | ✔️ |
| URL Building | ✔️ | ❌ |
| Chrome extension | ✔️ | ✔️ |
Winner: Helium 10
As you saw in the above table, both Jungle Scout and Helium 10 offer premium features for the sellers. But if we take a deep look at Helium 10’s functionalities, they are more vast and efficient than Jungle Scout’s. It has offered lots of other premium features like PPC software, URL-building features, seller assistance, and more.
In this context, Timer David (a 7 figure Amazon FBA seller) says,
“Helium 10 is reported to be 74% accurate, lower than Jungle Scout. However, I still use Helium 10 because of its vast features”.
With this in concern, I find Helium 10 is way better than Jungle Scout when it comes to features.
Helium 10 vs Jungle Scout: Which One Is Easier To Navigate?
One of the main aspects that all newbie Amazon sellers need to check is how easy it is to use. If a tool isn’t easy to navigate, it’ll cost both your time and money.
That’s why I’ve given a thorough rundown on both of these tools and tried to evaluate which one of these two is more flexible and beginner-friendly.
Helium 10 Ease Of Use
When you jump over Helium 10’s dashboard after signing up for this software, you’ll get every feature on the upper-hand side of the page, including tools, profits, follow-up, and more.
I like the way they’ve streamlined the dashboard by guiding users with samples. For example, if you are looking for trending keywords and using the tool for the very first time, it’ll give you some sample ASINs to try.
Not only that, you don’t need to find any tools by going to other pages. You’ll get everything on the dashboard itself. Plus, the pages are clean, streamlined, and engaging!
Jungle Scout Ease Of Use
Like Helium 10, Jungle Scout is also super flexible, allowing the users to navigate the functionalities without any friction.
If you are new in the Amazon selling industry, you’ll start by product search. But if you are an existing customer, you’ll get your business performance analytics on the dashboard.
Moreover, all the features, including toolbox, keyword research, and marketing features, are listed in the left-hand sidebar menu. You can visit them one by one to explore more.
Winner: It’s A Tie!
Both Jungle Scout and Helium 10 are intuitive and flexible, helping beginners explore their Amazon selling journey without any extra hassles.
Helium 10 vs Jungle Scout: Features Comparison (Side-By-Side)
Both Helium 10 and Jungle Scout are amazing Amazon seller tools, but you can’t choose both of them. That’s why I have compared the features of both of them in detail to help you choose the right option.
1. Product Research
Doing product research manually requires a lot of time and effort. That’s why Helium 10 and Jungle Scout have separate tools to help you find the best products to sell on Amazon.
Helium 10 Black Box and Trendster
Helium 10 offers two tools for product research: Black Box and Trendster. You can use the Black Box tool to search for products, keywords, competitors, niches, etc.
You need to use its filters to find the products using Black Box. You can either run a simple search to find a product by answering a few simple questions or use advanced filters to refine your search. Here’s a quick look at those advanced filters.
I have used some of the preset advanced filters to narrow down my search, and here are the results.
You can see multiple products with their ASIN numbers, categories, BSR, monthly sales, price, monthly revenue, seller name, reviews, and other metrics.
When you click on the box in front of the products, you can add them to your list, run Listing Analyzer, run Cerebro, and track competitors for the same product.
With Helium 10’s Trendster tool, you can check the trends of one or multiple products simultaneously. To run Trendster, you just need to enter one or multiple ASIN numbers and a few keywords, and it will show you the popularity and BSR trends for the same.
Jungle Scout Product Database and Opportunity Finder
The product database tool of Jungle Scout operates similarly to the Black Box tool of Helium 10. You need to select one or multiple categories to search for products using the Product Database tool. You can also use advanced parameters to narrow down your research.
As a result, it will show you plenty of products with their key metrics like category, monthly revenue, monthly units sold, BSR, LQS, Number of Reviews, Number of Sellers, Ratings, and more.
If you are unsure about which niche to sell, you can use Jungle Scout’s Opportunity Finder tool to find the best niche opportunities. When you search for a niche using the Opportunity Finder, then the result will look something like this.
The one key metric you should be looking for is the Niche Score. If the score is between 7-10, then that niche has products that are in high demand and their competition is low.
Winner: Helium 10
Both Helium 10 and Jungle Scout give in-depth data to help you find the best products. But with Helium 10, you can refine your list of products using a single tool, whereas with Jungle Scout, you will need multiple tools to narrow down your search.
2. Keyword Research
Finding the best keywords to add to your product title, features, and description is the only way to rank higher on Amazon. Both Helium 10 and Jungle Scout offer tools to help you find keywords for your products.
Helium 10 Cerebro and Magnet
Like Product Research, Helium 10 offers two different tools for keyword research: Magnet and Cerebro.
Cerebro is a reverse product lookup tool that allows you to search for keywords using the ASIN number of products. You can find thousands of keywords to use by entering one or more ASIN numbers. Here is a quick demonstration of the same:
As a result, it will show you the number of keywords, the product name, search volume, word frequency, and a list of all those keywords, along with multiple metrics.
Magnet tool helps you find the best keyword suggestions with the help of a seed keyword. You can find thousands of keyword suggestions with their search volume by entering a seed keyword. Here is a quick example of what you will get with the Magnet tool.
You can add these keywords directly to your list or refine it using the advanced filters.
Jungle Scout Keyword Scout
Jungle Scout’s Keyword Scout tool works similarly to Helium 10’s Cerebro and Magnet tools combined. You need to enter keywords or ASIN numbers in the search box to find the keyword suggestions, and the result will look something like this.
It will give you hundreds of keyword suggestions and metrics like category, PPC Bid, Search Trend in the last 30 days, Ease of Rank, and relevance score.
You can get detailed insights on each keyword, and it will show you a trend graph for the keyword along with accurate search volume. Here’s a quick look at those graphs:
Winner: It’s A Tie!
The Keyword Scout, Magnet, and Cerebro tools are similar tools that give you the best keywords that you can use to optimize your product listing.
Helium 10 vs Jungle Scout: Who Has More Active Customer Support Solutions?
As you’re paying for a service, you’d definitely expect good customer support to have your back in adverse situations. But if a company doesn’t offer that to its paid users, it’s a major turn-off as the eCommerce selling journey is full of uncertainties.
Thus, we’ll check here who has better customer service between Jungle Scout and Helium 10.
Helium 10 Customer Support
When it comes to customer support, Helium 10 offers 3 ways to connect with the team:
- Email (support@Helium10.com)
- Live chat
- Contact Support form
However, you’ll get the fastest reply if you connect with them via live chat. Even if you need to talk to an agent, the bot support will connect you to one of their team members.
But the email and contact form support take a bit longer to get a reply. Thus, it’s better if you contact them directly via live chat.
Not only that, if you’re an experienced seller and want to integrate expert solutions into your business, you’ll get a dedicated solution called “Seller Solutions Hub,” where you’ll get various services related to your requirements.
Jungle Scout Customer Support
Again, like Helium 10, Jungle Scout also offers three options for users to connect with its team – live chat support, email (support@junglescout.com), and a dedicated contact support form.
If you go for live chat support, you’ll get instant responses. But if you go for the contact form support or email support, it’ll take a few hours to get a reply.
Winner: It’s A Tie!
As you can see, both Jungle Scout and Helium 10 offer three ways to contact the official team members. So, they both get the same position as far as customer support is concerned.
However we find both Jungle Scout and Helium 10 need to upgrade their support systems and integrate live call support to engage with the users actively.
Helium 10 vs Jungle Scout: Who Offers More Convenient Learning Resources To The Users?
An Amazon seller tool goes beyond some features and accuracy. It’s more like a BFF who will support you at each step of your journey – even with upskilling. Thankfully, both Jungle Scout and Helium 10 offer vast resources and learning materials, so the users/merchants can hone their skills and generate better revenue.
But the question is – who has better learning and the most relevant resources? It’s time to check that!
Resources Of Helium 10
When it comes to resources and learning materials, Helium 10 is unbeatable. Starting from different training series to podcasts to webinars, Helium 10 tries to help users in every way possible.
Not only that, Helium 10 has partnered with Northbound Group to help you with different types of business strategies and created a program called Exit Ticket.
Moreover, Helium 10 has a dedicated academy, so new sellers can understand every nitty-gritty functionality of Helium 10 and eliminate their confusion. Even Helium 10 also has Project X and Project W resources that help merchants sell on Amazon and Walmart, respectively.
Resources Of Jungle Scout
Now, if I talk about Jungle Scout’s resources, it’s also vast but can’t compete with Helium 10’s.
However, besides blogs and case studies, it only has some reports and insights to help sellers make the right marketing decisions.
Apart from that, it has a dedicated guide on “How to sell on Amazon” to handhold newbie sellers in their selling journey.
Winner: Helium 10
Though both Jungle Scout and Helium 10 are trying their best to help Amazon sellers generate their first bucks, I find Helium 10 offers way more detailed and relevant resources for users.
Even this platform also collaborates with different types of companies to provide the best possible learning materials and training to the merchants.
Thus, Helium 10 is the clear winner here.
Helium 10 vs Jungle Scout: Which One Is Cost-Effective? (Pricing Comparison)
Now that you know every nitty-gritty fact about their functionalities and other stuff, we’ll now compare their pricing and check which one is more cost-effective.
Pricing Of Helium 10
| Packages | Pricing |
| Starter | $39/month |
| Platinum | $99/month |
| Diamond | $279/month |
Let’s break them down and see what each package has to offer:
1. Starter Plan
- Limited Access to Black Box, Magnet, and Cerebro
- Xray
- Track 1 Market
- 2 uses of Listing Analyzer
- Set up alerts for 2 products
- Freedom Ticket Course
- 2 Connected Accounts
2. Platinum Plan
- All the features of the Starter plan
- Track 500 keywords
- 20 products
- Dashboard access
- Track up to 3 Markets
- 50 uses of Listing Analyzer
3. Diamond Plan
- All the features of the Platinum plan
- Exit Ticket
- Amazon PPC Academy
- 5 multi-user logins
- Refund Genie
- Inventory Management
- Business Valuation
- AI-enhanced Listing Builder
Helium10.coupons is the best trusted source for Helium 10 discounts and offers. With these offers, you can get upto 20% discount on the purchase of Helium 10 subscriptions.
Helium 10 Add-ons
There are three add-ons available on Helium 10, and here is a quick overview of all of them.
1. Adtomic: The pricing of this add-on is $199/month + 2% of Ad Spend if it is above $10K. It is an Amazon PPC tool that can help you easily create, manage, and optimize campaigns.
2. Elite: The pricing of this add-on is $99/month. This add-on will give you access to networking & training that is reserved for top-tier sellers looking to scale their businesses faster.
3. Market Tracker 360: The pricing of this add-on starts from $500/month. It is a market intelligence tool that gives you accurate insights to grow your business and outperform your competitors.
Note: You can save a few bucks on your purchase of a Helium 10 subscription with our exclusive Helium 10 Coupon code here.
Pricing Of Jungle Scout
| Pricing Plans | Monthly Pricing | Annual Pricing |
| Starter Plan | $49/month | $348/year |
| Growth Accelerator | $79/month | $588/year |
| Brand Owner + CI | $399/month | $3588/year |
Now, let’s check what features you’ll get with these plans:
1. Starter Plan
- Access to 10 marketplaces
- Track upto 50 products
- Features like Opportunity Finder, Product Database, and Keyword Scout access
- Single-user License
- Get industry knowledge with Jungle Scout Academy
2. Growth Accelerator
- All the features from the Started plan
- Track upto 150 products
- Additional features like Listing Grader, Review Automation, and Rank Tracker
- Advanced Research Functionality
- 1-year historical trends
3. Brand Owner + CI
- All the features from the Growth Accelerator plan
- Add upto 10 users from your team
- Unlimited research functionality for Product Database and Keyword Scout
- Advanced review automation functionality
- Priority onboarding & in-app chat support
Winner: Jungle Scout
Though I’ve made Jungle Scout to be the winner here, we can’t say Helium 10 isn’t worth it.
To be more specific, everything depends on your needs. It means if you want to have all the basic features, like product search, listing optimization, keyword search, and sales estimates at a cheaper rate, Jungle Scout is worth opting for. Check our exclusive Jungle Scout discount code to get up to 56% off on your purchase.
But if you want to leverage more premium features with stunning functionalities, Helium 10 is for you. And obviously, the pricing will be as high as your expectation.
Jungle Scout vs Helium 10: Pros & Cons
Let’s sum everything up and check their advantages and disadvantages at a glance:
Pros Of Helium 10
- 76% accurate data
- A range of top-notch features for sellers (I’ve already mentioned them before)
- Huge resources
- Easy-to-navigate
- Expert training
- Cost-effective
Cons Of Helium 10
- A bit expensive for newbies
- Sometimes, you might find inaccurate data in its Chrome extension
Pros Of Jungle Scout
- The most accurate Amazon seller tool
- Effective features
- Easy to navigate
- Intuitive interface
- Decent learning resources
- Beginner-friendly pricing
- Active customer support
Cons Of Jungle Scout
- The pricing distribution on the official site might seem confusing for beginners.
- There is no free plan or trial available on Jungle Scout.
Final Verdict: Jungle Scout is Better Than Helium 10 For Beginners
Well, the answer is – “Jungle Scout.”
Let me explain it.
Though Jungle Scout and Helium 10 rank in the same position in my test, Jungle Scout takes the lead in terms of accuracy. And, the more accurate the estimates will be, the more chances of business growth you’ll have – it’s a no-brainer.
Thus, the clear-cut answer is Jungle Scout. Though its features and resources are limited, its estimates are nearly perfect. On the other hand, Helium 10 is also accurate but definitely not as perfect as Jungle Scout.
Now it’s up to you!
Hope this guide will help you decide between these two tools – I’d love to know which one you are going to choose.
