Branch Furniture is on a mission to furnish aspiring office spaces without the long wait or breaking the bank. Their high-end furniture cuts out the middle man to offer everyone great savings and beautiful design.
In 2018, Branch’s CEO, Greg Hayes, discovered the big issue with buying office furniture: it sucks. More specifically, if you want high quality, your wait times increase and so does your pricetag. Branch not only lowers your wait times and pricetag, but they also manage the end-to-end experience from order to delivery.
Branch Furniture reached out to Yaguara a few months into the pandemic after launching their Direct-to-Consumer arm. Branch’s businesses balooned after this pivot; their executive team was looking for a platform that would help them aggregate their B2B data and now their DTC data, which both are comprised of businesses in the US and Canada. We’ve since been working heavily with their CEO Greg Hayes, his Co-Founder Sib Mahapatra, and their Head of Growth Torin Rittenberg.
Sib Mahapatra
Co-Founder
Greg Hayes
Co-Founder
Verity Sylvester
Co-Founder
The Next Phase of Growth
Branch's original plan was to provide the technology to build an easy, affordable, and flexible way to furnish office space.
After a fast-rising start, a global pandemic had other plans.
Instead of giving up, the ambitious startup retooled itself to sell home office furniture to the many employees who are now working from home. Now their next phase of growth is balancing their two lines of businesses and increasing demand.
"Measuring what matters is critical, but no one likes the actual process of measurement, for example collating multiple data sources and updating massive spreadsheets to calculate metrics. By automatically mapping our performance back to OKRs in real-time, Yaguara makes it easy for us to focus on the right goals as we scale."
Life before Yaguara
Before signing on to Yaguara, Branch Furniture was already an avid user of the OKR framework to set, track, and accomplish goals. Yaguara’s OKR tool allows Branch to set these once per quarter and using our integration with their various tools, they no long need to update or refresh their data to understand their on-going gap to goal.
Additionally, with the rise of their DTC businesses in both the US and Canada, Branch needed a central source of truth to aggregate, visualize, and make sense of their various revenue streams. Their difficulty was finding a tool that would provide comparative insight of both markets in a clear and visual way.
In the past Objectives and Key Results (OKRs) and company activities were held in a variety of places:
Klaviyo
Google Analytics
Google Data Studio
Shopify (both USA and Canada stores)
Facebook Ads
We discussed how their team had a great foundation but was ultimately being limited by regular reporting on metrics that matter.
It was taking team members more time and effort than necessary to do it, which limits their frequency of reporting, which reduces their ability to proactively identify and address potential issues when they arise. The obvious challenge was to bring clarity and speed.
How Yaguara helped Branch
When we asked Sib what specifically Yaguara helps Branch Furniture with, he shared three main things:
1 — Reporting Automation
“With two business lines (B2B and DTC), two localized Shopify stores and a stack of multiple tools for managing different parts of our business, we were doing a ton of manual reconciliation on a regular basis to track basic metrics like revenue and ROAS.”
2 — OKR Accountability
“To track progress against quarterly OKRs, we currently rely on self-reported results from OKR owners. Manually calculating these metrics makes it harder to measure progress consistently and concretely.”
3 — Dynamic Reporting
“We’re growing fast and running lots of new campaigns on growth, scaling up new business efforts on ops, etc. It can be cumbersome to set up reporting at the rate that we’re producing and testing new initiatives.”
Solution
Branch used Yaguara to build a universal platform to enable business-wide data visualization, goal setting, and insight creation. Rather than having their OKR owners spending valuable time in ad-hoc sheets and siloed tools, they built an automated system in Yaguara.
Branch also took advantage of Yaguara's Dashboards functionality to quickly understand metrics, rather than spending that time manually maintaining them.
Branch broke down their goals into three parts:
Establish and Grow US & Canada DTC Businesses
Branch’s top OKR is to spin up a DTC business and start driving increase top-line revenue across their US & ÇAN DTC channels. This is their north star.
Increase traffic via paid marketing, PR, and affiliate
Traffic is a leading indicator for Revenue. Without traffic, revenue won’t follow. We must focus on this to increase revenue.
Maintaining and increasing our industry-leading NPS and customer satisfaction
Branch’s industry-leading NPS score tells us they have a group of brand advocates as customers -- this is an underlying asset that often goes overlooked.
Adoption and Results
In the past Branch team members stated it had taken them more time and effort than necessary to do it, which limits our frequency of reporting, which reduces their ability to proactively identify and address potential issues when they arise.
Yaguara became the headquarters for all operations and data management for Branch's two businesses units. By automatically mapping performance back to OKRs in real-time, Yaguara makes it easy to focus on the right goals as they quickly scale.
“Phil and the Yaguara team have gone above and beyond; they're true thought partners in helping us make the most of this platform and measure what matters.”
Key Takeaways
1 — Yaguara cuts manual data entry by 90% for regular reports across revenue, growth, operations and customer satisfaction, while reducing the risk of errors and increasing reporting cadence.
2 — Yaguara directly links metrics to OKRs, giving real-time insight into OKR progress, enabling the executive team to proactively work with OKR owners to remedy issues earlier.
3 — Because Yaguara ingests all their data, its much easier for Branch to spin up custom dashboards or reports as needed.
4 — Customizable goals for two different business models allow for transparency and focus across the company.
Yaguara ❤️ Branch
As we've gotten to know the Branch team, we couldn't be more excited around the leadership and innovation that is keeping them ahead of the curve, regardless of what is thrown their way. We've helped them eliminate unnecessary manual work while simultaneously allowing them to double down on the important data that propels the business forward. As they grow their old and new offerings we can't wait to tag team on the new challenges!
