Understanding customer acquisition is another important thing you can do. This template makes it easy to start understanding your cost for acquiring new customers.
The sustainability for any business is based on your ability to drive a long-term, high-value customer that can be acquired efficiently. This template gives you 6 metrics to set goals on. Your customer lifetime value is the highest level metric for understanding your company's potential long-term performance. This is the average net profit attributed to a customer throughout their lifetime. If you can focus on improving each of these metrics the long-term value of your customer will as well.