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Customer Acquisition

Understanding customer acquisition is another important thing you can do. This template makes it easy to start understanding your cost for acquiring new customers.
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Customer Acquisition

The sustainability for any business is based on your ability to drive a long-term, high-value customer that can be acquired efficiently. This template gives you 6 metrics to set goals on. Your customer lifetime value is the highest level metric for understanding your company's potential long-term performance. This is the average net profit attributed to a customer throughout their lifetime. If you can focus on improving each of these metrics the long-term value of your customer will as well.

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Success Metrics

Net Sales
Return on Ad Spend
Number of Orders
Customer Lifetime Value
Site Traffic
Number of Abandoned Carts

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