Launching a New Product

Launching a product is no easy process. It involves an investment of time and energy, especially if you want the launch to be successful and well received by your audience.

How to track a successful product launch

The purpose behind launching a new product is to expand into another market and begin to understand its reception and traction. This template helps your team focus on the overall health of the product launch by tracking the user journey from awareness to earning a new customer.

Success Metrics

Return on Ad Spend
Conversion Rate
Campaign Open Rate
Campaign Clicks
New Customers Over Time
Discounts Used

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