Launching a Successful Initiative

Pulling off a successful initiative takes a huge effort and great timing. Track your channel performance and measure desired outcomes.
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How to track a successful initiative launch

When planning for an initiative there are always a ton of moving pieces to consider. Using this template can help your team focus on what you need to accomplish running up to your launch, give you insight into your performance, and help you make better decisions faster.

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Success Metrics

Return on Ad Spend
Conversion Rate
Campaign Open Rate
Campaign Clicks
Gross Sales
Site Traffic

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