A few metrics that can show if you are having a successful Q4.
Q4 and the holiday season are often the time when you are doing an outsized percentage of your sales, so it's important that you come into your busiest season with goals in mind. This is a short template for the baseline metrics you should be tracking. Net Sales lets you see if you are on track for you highest level goals. Return on ad spend let's you see which ads are performing and which need to be scrapped. Similarly, the average order value filtered by referring site helps you understand which channels are producing the highest value customers.