The number of ecommerce buyers in the United States is predicted to grow from 269.58 million in 2023 to 333.65 million in 2028. This rapid growth of 644.7 million in just 5 years will surely boost ecommerce sales in the country.
In the past 3 years, ecommerce buyers have grown by 31.72 million, leading to a rapid growth in ecommerce sales values.
Expect the latest figures about ecommerce sales, ecommerce retail sales, ecommerce revenue, the number of ecommerce buyers, and the device used for ecommerce purchases in the United States in this post.
US eCommerce Sales
The total ecommerce sales in the United States were estimated to be valued at $1,118.7 billion in 2023.
An increase of 7.6% compared to 2022, when the value was $1,039.68 billion.
Ecommerce sales in 2023 accounted for 15.4% of the total sales, while in 2022, they accounted for 14.9%.
Source: United States Census Bureau.
US Retail eCommerce Sales
US retail ecommerce sales are forecasted to reach $1.72 trillion in 2027.
According to the forecast, retail ecommerce sales in the United States are expected to grow by 52.21% between 2023 and 2027.
In 2023, retail ecommerce sales in the United States were recorded to be $1.13 trillion.
Besides, the US retail ecommerce sales are estimated to reach $1.25 trillion in 2024.
The following table displays the retail ecommerce sales in the United States over the years:
| Year | US Retail Ecommerce Sales | US Retail Ecommerce Sales Growth |
| 2027* | $1.72 trillion | 11.3% |
| 2026* | $1.54 trillion | 11.0% |
| 2025* | $1.39 trillion | 10.8% |
| 2024* | $1.25 trillion | 10.5% |
| 2023 | $1.13 trillion | 9.3% |
| 2022 | $1.04 trillion | 8.5% |
| 2021 | $0.96 trillion | 17.3% |
| 2020 | $0.81 trillion | 36.7% |
| 2019 | $0.59 trillion | 15.1% |
| 2018 | $0.52 trillion | 13.2% |
*-Projected values
Source: Insider Intelligence.
The retail ecommerce categories in the United States are estimated to grow at an average CAGR of 12.7% in sales between 2017 and 2027.
The food segment is estimated to have the highest CAGR of 24% in this forecast period.
The following table shows US retail e-commerce sales CAGR for different product categories in the United States for the forecast periods of 2017 and 2027:
| Categories | Retail e-commerce sales CAGR |
| Food | 24% |
| Beverages | 19.1% |
| Beauty, Health, Personal & Household Care | 14.5% |
| Toys, Hobby & DIY | 13.5% |
| Fashion | 13.3% |
| Furniture | 8.5% |
| Electronics | 7.1% |
| Media | 6.8% |
| Total | 12.7% |
Source: Statista.
Automobile and auto parts had the highest expected year-over-year growth in ecommerce sales between the years 2021 and 2022.
It was followed by the food and beverages category, which had a growth rate of 20.7%.
The following table displays the YoY growth of U.S. e-commerce annual sales growth of different product categories recorded in 2022.
| Category | Year-Over-Year e-Commerce Sales Growth. |
| Auto & Parts | 30.1% |
| Food & beverage | 20.7% |
| Apparel & Accessories | 15.4% |
| Jewelry | 6.8% |
| Health, personal care & beauty | 15.1% |
| Cosmetics & beauty | 19.6% |
| Fragrance | 19.4% |
| Pet products | 17.7% |
| Computer & consumer electronics | 15% |
| Office equipment & supplies | 14% |
| Toys & hobby | 12% |
| Furniture & home furnishings | 10.3% |
| Books, music & video | 8.4% |
| Other | -4.5% |
| Total | 14.1% |
Source: Statista.
US eCommerce Share
US retail ecommerce sales are estimated to make up 16.6% of the total retail sales in the ecommerce industry.
This retail commerce sales share is predicted to reach 20.6% by 2027, making one-fifth of the total retail e-commerce sales.
Comparatively, in 2023, retail ecommerce sales accounted for 15.6% of the total retail sales in the country.
The following table displays the share of retail ecommerce sales from the total ecommerce sales in the United States.
| Year | Share of retail ecommerce sales |
| 2027* | 20.6% |
| 2026* | 19.1% |
| 2025* | 17.8% |
| 2024* | 16.6% |
| 2023 | 15.6% |
| 2022 | 14.7% |
| 2021 | 14.7% |
| 2020 | 14.7% |
| 2019 | 11.1% |
| 2018 | 9.9% |
*-Projected values
Source: Insider Intelligence.
US eCommerce Revenue
The revenue of the ecommerce industry in the United States is forecasted to reach $1.32 trillion by 2028.
This will be a growth of 81.51% in revenue between 2023 and 2028.
According to the Statista forecast, the revenue of the e-commerce industry in the United States was valued at $727.23 billion in 2023 and is anticipated to reach $843.82 billion in 2024.
The following table displays the revenue generated by the ecommerce industry in the United States over the years:
| Year | US ecommerce revenue |
| 2028* | $1,319.03 billion |
| 2027* | $1,124.52 billion |
| 2026* | $1,047.59 billion |
| 2025* | $984.97 billion |
| 2024* | $843.82 billion |
| 2023 | $727.23 billion |
| 2022 | $637.08 billion |
| 2021 | $592.42 billion |
| 2020 | $487.52 billion |
| 2019 | $382.5 billion |
| 2018 | $348.26 billion |
*-Projected values
Source: Statista.
eCommerce Buyers In The US
The number of ecommerce buyers in the United States is predicted to reach 333.65 million by 2028.
Comparatively, the number of ecommerce buyers in the country was 269.58 million in 2023.
Hence, ecommerce buyers in the US are anticipated to increase by 644.7 million between 2023 and 2028. This will result in a growth of 23.77% in e-commerce buyers during the forecast period.
The following table displays the number of ecommerce buyers over the years:
| Year | Number of ecommerce buyers in the United States |
| 2028* | 333.65 million |
| 2027* | 322.1 million |
| 2026* | 310.04 million |
| 2025* | 296.81 million |
| 2024* | 282.97 million |
| 2023 | 269.58 million |
| 2022 | 256.92 million |
| 2021 | 237.86 million |
| 2020 | 223.88 million |
| 2019 | 204.02 million |
Source: Statista.
The number of social commerce buyers in the United States is estimated to reach 110.4 million in 2024.
In 2023, the country had 106.8 million social buyers. That means 2024 will witness an increase of 3.6 million or 3.37% of social buyers compared to the previous year.
The following table displays the number of social commerce buyers in the United States over the years.
| Year | Number of social buyers in the United States |
| 2027* | 118.1 million |
| 2026* | 115.8 million |
| 2025* | 113.2 million |
| 2024* | 110.4 million |
| 2023 | 106.8 million |
| 2022 | 102.6 million |
| 2021 | 96.9 million |
*-Projected values
Source: Statista.
Device Usage For eCommerce Sales in the US
73% of ecommerce buyers prefer smartphones to make a purchase.
According to a survey of 975 online shoppers in the United States, most online shoppers purchased through their mobile phones in 2023.
Meanwhile, 43% of online shoppers made purchases from their laptops.
The following table displays the device preferences of online shoppers as of 2023.
| Device preferred | Percentage of ecommerce buyers in the US |
| Smartphone | 73% |
| Laptop | 43% |
| Tablet | 29% |
| Desktop PC | 25% |
| Smart TV | 15% |
| Smart speakers | 11% |
| Streaming device | 10% |
| Other | 2% |
| Don’t know | 2% |
Source: Statista.
The ecommerce sales in the United States are estimated to reach $1.25 trillion in 2024. That will be an increase of 10.5% in ecommerce sales this year.
Further, it will be fascinating to witness how the growth in mobile commerce, social commerce, holiday season, etc, affects ecommerce sales in 2024 and the years ahead.
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