Etsy, one of the leading e-commerce platforms focused on handmade, vintage, and unique goods, continues to experience significant growth in visitors and sales.
Etsy has attracted over 417 million visitors, with the U.S. contributing a significant 53.25% of that traffic.
In the first three quarters, Etsy’s marketplace revenue reached $1.41 billion, with services revenue totaling $542.7 million.
This article covers the latest figures and insights into Etsy’s buyers, sellers, visitor trends, and platform’s financial performance.
Etsy Statistics: Top Picks (2025)
- Etsy Active Buyers: Etsy has 95.2 million active buyers.
- Etsy Active Sellers: The platform hosts 7.5 million active sellers.
- Etsy Monthly Visitors: Etsy attracts approximately 400 million visitors every month.
- Etsy User Demographics: Two-thirds of Etsy’s visitors are between 18 and 44 years old.
- Etsy Users by Country: 53.25% of Etsy’s traffic originates from the United States.
- Etsy Revenue: Etsy generated $1.96 billion in revenue during the first three quarters of last year.
How Many People Use Etsy?
1. Etsy boasts 95.2 million active buyers, reflecting a 4.04% quarter-over-quarter (QoQ) growth from the 91.5 million recorded in Q2.
However, year-over-year (YoY), Etsy marks only a modest 0.4% increase.
Among the current buyers, 5.3 million are new to Etsy, 6.4 million are reactivated users, and 36.9 million are repeat shoppers who keep returning.
Meanwhile, at the end of 2023, Etsy’s buyer count stood at 92.0 million.
The following table displays the number of active buyers recorded on Etsy by year:
| Year | Number of Active Buyers |
|---|---|
| 2024 | 95.2 million |
| 2023 | 92.0 million |
| 2022 | 89.4 million |
| 2021 | 90 million |
| 2020 | 80.9 million |
| 2019 | 45.7 million |
| 2018 | 39.4 million |
| 2017 | 33.4 million |
Source: Etsy Investor Relations
How Many Etsy Sellers Are There?
2. Etsy has 7.5 million active sellers, marking an 8.5% drop compared to the previous year.
Etsy attributes this decline to stricter enforcement measures, including the introduction of a new seller setup fee.
Source: Etsy Investor Relations
Etsy Traffic Statistics
3. In November 2024, Etsy saw 452.4 million visitors.
This was a slight increase from October 2024, which recorded 417.4 million visits.
Etsy’s traffic peaked in December, reaching an impressive 536.1 million visits.
The following table displays the traffic recorded on Etsy in the past months:
| Month/ Year | Number of Visits Received On Etsy |
|---|---|
| November 2024 | 452.8 million |
| October 2024 | 417.4 million |
| September 2024 | 404.4 million |
| August 2024 | 423.1 millio |
| February 2024 | 412.6 million |
| January 2024 | 474.1 million |
| December 2023 | 536.1 million |
| November 2023 | 499.8 million |
| October 2023 | 479.5 million |
| September 2023 | 454.2 million |
Source: Similar Web.
Etsy User Demographics
4. About 58.38% of Etsy’s visitors are female, while 41.62% are male.
This shows that the platform attracts a slightly larger share of female visitors compared to male visitors.
Source: Similar Web
5. Almost two-thirds of Etsy’s visitors are between 18 and 44 years old.
The largest group of visitors falls within the 25 to 34 age range, accounting for 28.91% of the total traffic on the platform.
On the other hand, only 8.35% of Etsy’s visitors are over 65 years old.
Here is a table displaying the distribution of Etsy visitors by age:
| Age Group | Share of Etsy Visitors |
|---|---|
| 18-24 | 17.52% |
| 25-34 | 28.91% |
| 35-44 | 18.27% |
| 45-54 | 15.01% |
| 55-64 | 11.94% |
| 65+ | 8.35% |
Source: Similar Web
Etsy Users By Country
6. More than half of Etsy’s visitors come from the United States, with 56.86% of the platform’s traffic originating there.
The United Kingdom follows as the second-largest traffic source, contributing 9.25%. This highlights a significant gap between the traffic driven by the U.S. and the UK.
The following table displays the share of Etsy visitors by country:
| Country | Percentage Of Traffic |
|---|---|
| United States | 56.86% |
| United Kingdom | 9.25% |
| Canada | 5.05% |
| Germany | 4.3% |
| France | 2.99% |
Source: Similar Web
Etsy Revenue Statistics
7. Etsy generated a revenue of $1.96 billion in the first three quarters.
This includes $646 million in Q1, $648 million in Q2, and $662 million in Q3.
Comparatively, Etsy’s 2023 revenue reached $2.74 billion—a 7.1% increase from the $2.56 billion reported in 2022.
Etsy earns revenue from various sources, such as transaction fees, listing fees, and advertising services.
Here is a table displaying Etsy revenue by year:
| Year | Etsy’s Revenue | Revenue Growth Rate |
|---|---|---|
| 2024(Up Q3) | $1.96 million | – |
| 2023 | $2.74 billion | 7.1% |
| 2022 | $2.56 billion | 10.18% |
| 2021 | $2.32 billion | 34.97% |
| 2020 | $1.72 billion | 111% |
| 2019 | $0.81 billion | 35.43% |
| 2018 | $0.60 billion | 36.97% |
| 2017 | $0.44 billion | 20.83% |
| 2016 | $0.36 billion | 33.70% |
Source: Macrotrends.
Etsy Marketplace And Service Revenue
8. As of Q3 2024, Etsy’s marketplace revenue has reached $1,413.43 million, while its services revenue stands at $542.7 million.
In Q3 2024 alone, Etsy generated $615.8 million in marketplace revenue and $226.53 million from services.
Looking back at 2023, Etsy recorded $1,997.19 million in marketplace revenue and $751.19 million in services revenue.
While marketplace revenue slightly increased from 2022, the bigger growth came from services, highlighting Etsy’s growing focus on advertising and other added services.
The following table displays the revenue generated by Etsy’s marketplace and services over the years.
| Year | Marketplace Revenue | Services Revenue |
|---|---|---|
| 2024 (up to Q3) | $1,413.43 million | $ 542.7 million |
| 2023 | $1,997.19 million | $ 751.19 million |
| 2022 | $1,910.89 million | $655.22 million |
| 2021 | $1,745.82 million | $583.29 million |
| 2020 | $1,303.13 million | $422.5 million |
| 2019 | $593.65 million | $224.73 million |
| 2018 | $444.77 million | $158.93 million |
| 2017 | $329.36 million | $111.87 million |
| 2016 | $269.63 million | $89.43 million |
| 2015 | $204.33 million | $64.92 million |
Source: Statista, Etsy Investor Relations
Etsy Gross Merchandise Sales (GMS)
9. In Q3 2024, the consolidated GMS of Etsy reached $2.9 billion.
That is a 4.1% increase compared to the past year.
In 2023, Etsy’s Gross Merchandise Sales (GMS) reached $13.16 billion, 1.18% lower than in 2022.
The following table displays Etsy’s GMS by year:
| Year | Etsy Gross Merchandise Sales (GMS) |
|---|---|
| 2023 | $13,161.2 million |
| 2022 | $13,318.4 million |
| 2021 | $13,491.8 million |
| 2020 | $10,281.1 million |
| 2019 | $4,974.94 million |
| 2018 | $3,931.75 million |
| 2017 | $3,253.61 million |
| 2016 | $2,841.99 million |
Source: Statista
Etsy Profit Statistics
10. Etsy recorded a profit of $307 million in 2023.
In contrast, 2022 was a challenging year for Etsy, as it experienced a loss of $694.29 million. This marked a sharp decline from the $493.51 million profit the company made in 2021.
The following table displays the profit or the net income generated by Etsy over the years.
| Year | Annual Net Income |
|---|---|
| 2023 | $307 million |
| 2022 | -$694.29 million |
| 2021 | $493.51 million |
| 2020 | $349.25 million |
| 2019 | $95.89 million |
| 2018 | $77.49 million |
| 2017 | $81.8 million |
| 2016 | -$29.9 million |
Source: Statista.
Etsy Advertising Expenditure
11. Etsy spent around $624 million on advertising and marketing, reflecting a 4% increase from the previous year.
In 2022, Etsy’s advertising investment was $581.1 million, a 4% rise from 2021, when the platform spent $559.3 million on marketing.
Etsy significantly increased its advertising budget from $175.2 million in 2019 to $442.2 million in 2020, a 152.4% increase.
The following table displays the investments made by Etsy in the advertising and Marketing sector.
| Year | Spent On Global Advertising |
|---|---|
| 2023 | $624.3 million |
| 2022 | $581.1 million |
| 2021 | $559.3 million |
| 2020 | $442.2 million |
| 2019 | $175.2 million |
| 2018 | $129.1 million |
| 2017 | $78.4 million |
| 2016 | $55.2 million |
Source: Statista.
Etsy Usage Statistics
12. Almost 14% of people in the United States said they plan to shop for holiday gifts on Etsy.
Etsy ranked as the 9th most popular platform for holiday gift shopping in the country this year.
However, it trails far behind Amazon, which is the top choice for 75% of holiday shoppers.
The following table displays the share of buyers who prefer Etsy over other online marketplaces for holiday shopping.
| Online Market Place | Percentage Of Consumers |
|---|---|
| Amazon | 75% |
| Walmart | 55% |
| Target | 32% |
| Temu | 23% |
| 22% | |
| Best Buy | 19% |
| eBay | 16% |
| Shein | 15% |
| Etsy | 14% |
| ChatGPT | 3% |
Source: Statista.
Conclusion: Etsy Recorded A Revenue Of $1.96 Billion
Etsy continues to lead in the e-commerce space with 95.2 million active buyers and 6.2 million active sellers, especially in the handmade, vintage, and unique goods market.
Etsy’s financial performance is strong, with $1.96 billion in revenue for the first three quarters. This is driven by both marketplace and services revenue, alongside a 4.1% year-over-year increase in Gross Merchandise Sales (GMS), which reached $2.9 billion in Q3 alone.
Even with tough competition from marketplaces like Amazon, Walmart, etc., Etsy remains a top choice for shoppers looking for unique gifts and creative products. With growing traffic, buyers, and sellers, Etsy is well-positioned for continued success and growth in the future.
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