After starting in the year 1995, eBay has managed to lure online sellers and has become one of the most well-known marketplaces. It has become an attractive and great option for e-commerce users due to its offerings.
Today it generates more than 9.7 billion in revenue and owns a market capital of 23.3 billion US dollars.
If you are interested in starting your journey of e-commerce through eBay, you will have to understand the platform first, and then you will be good to go.
In the following article, we have mentioned all the latest facts and figures related to eBay. We have compiled these statistics after researching and reviewing the data from trusted sources.
eBay Statistics: Top Picks (2024)
- eBay generated over 9.7 billion US dollars, sitting on the sixth position in the Global Online Marketplaces’s list.
- As of 2023’s second quarter, eBay has over 135 million active users worldwide.
- More than 18.3 million seller accounts are listed on eBay.
- Over 1.7 billion listings are active on eBay.
eBay Statistics: General Stats
Explore eBay’s data on sales, revenue, and user behavior to gain insights into the platform’s performance and potential opportunities.
- eBay generated a revenue of $9.79 billion in 2022. Compared to 2021, they have seen a 6% decline in annual revenue.
- In the year 2022, eBay faced a loss of $1.2 billion. This loss led to a decline in profit by 109.33%.
- eBay’s market cap in 2023 is likely to touch the mark of $29.7 billion by the end of the year.
- The gross merchandise volume of eBay is reported to be $73.9 billion as of the year 2022. Comparatively, in the year 2021, it was recorded to be $87.4 billion.
- In the year 2022, 138 million people around the world used eBay. While in the year 2021, 159 million people were eBay consumers. In 2023, there are more than 123 million eBay users are active to date.
- In 2023, there are over 18.3 million seller accounts on eBay, while only 17 million are active.
- 31 % of eBay sellers are situated in the United States. At the same time, 29% of eBay sellers reside in the United Kingdom.
- 1.2 billion was spent by eBay for advertising in the year 2022. It spent almost 1.3 billion in the year 2021.
- As of 2023, the number of active buyers on eBay is recorded to be 134 million.
- Monthly traffic of 2.98 trillion was recorded on the eBay website in the year 2022.
About eBay
| Launch Date | September 1995 |
| Headquarters | San Jose, California |
| Industry | e-commerce |
| People | Pierre Omidyar (founder), Jamie Iannone (president, CEO), Thomas J Tierney (chairman). |
| Number of buyers | 134 million |
| Revenue generated | $9.7 billion |
| Profit generated | $7.1 billion |
| Number of employees | 11,600 |
eBay Revenue Statistics
The following table depicts the revenue generated by eBay over the past years.
| Year | Revenue Generated |
| 2022 | $9.7 billion |
| 2021 | $10.8 billion |
| 2020 | $10.2 billion |
| 2019 | $9.7 billion |
| 2018 | $10.7 billion |
| 2017 | $9.9 billion |
| 2016 | $9.2 billion |
| 2015 | $8.5 billion |
| 2014 | $12.8 billion |
| 2013 | $16 billion |
| 2012 | $14 billion |
| 2011 | $11.6 billion |
| 2010 | $9.1 billion |
| 2009 | $8.7 billion |
Source: Business of Apps.
- In the second quarter of the year 2022, eBay generated a revenue of $2.42 billion. While in the first quarter of the year 2022, it generated a revenue of $2.48 billion.
The following tables depict the revenue generated by eBay in past quarters.
| Quarter | Revenue Generated |
| Quarter 2 2023 | $2.54 billion |
| Quarter 1 2023 | $2.51 billion |
| Quarter 4 2022 | $2.51 billion |
| Quarter 3 2022 | $2.28 billion |
| Quarter 2 2022 | $2.42 billion |
| Quarter 1 2022 | $2.48 billion |
| Quarter 4 2021 | $2.61 billion |
| Quarter 3 2021 | $2.5 billion |
| Quarter 2 2021 | $2.67 billion |
| Quarter 1 2021 | $2.64 billion |
| Quarter 4 2020 | $2.48 billion |
| Quarter 3 2020 | $2.26 billion |
| Quarter 2 2020 | $2.34 billion |
| Quarter 1 2020 | $2.13 billion |
| Quarter 4 2019 | $2.82 billion |
| Quarter 3 2019 | $2.08 billion |
| Quarter 2 2019 | $2.42 billion |
| Quarter 1 2019 | $2.41 billion |
Source: Statista.
- eBay generated a revenue of $4.84 billion in the United States in the year 2022. The company generated over $1.58 billion in the UK in the same year.
The following table displays the revenue generated by eBay in different regions of the world over the past years.
(Data is in US billion dollars)
| Year | United States | Germany | United Kingdom | Rest Of the World |
| 2022 | 4.842 | 1,023 | 1,579 | 2,351 |
| 2021 | 5.048 | 1,249 | 1,913 | 2,210 |
| 2020 | 4.151 | 1,106 | 1,678 | 1,959 |
| 2019 | 3.303 | 1,034 | 1,323 | 1,769 |
| 2018 | 3.382 | 1.169 | 1.385 | 1.520 |
| 2017 | 4.187 | 1.464 | 1.368 | 1.847 |
| 2017 | 3.967 | 1.359 | 1.331 | 1.684 |
| 2015 | 3.624 | 1.310 | 1.403 | 2.255 |
| 2014 | 3.525 | 1.511 | 1.464 | 2.290 |
| 2013 | 3.419 | 1.466 | 1.290 | 2.082 |
Source: Statista.
eBay Profit Statistics
- In the year 2022, eBay faced a net loss of $1.2 billion. Comparatively, in the year 2021, it gained a profit of $ 13.6 billion.
Besides, there was a decline in the profit of eBay by 109.33%.
The following table depicts the annual net income of eBay recorded over the past years.
| Year | Profit/ Loss Generated |
| 2014 | 0.04 billion |
| 2015 | 1.7 billion |
| 2016 | 7.2 billion |
| 2017 | -1 billion |
| 2018 | 2.5 billion |
| 2019 | 1.7 billion |
| 2020 | 5.6 billion |
| 2021 | 13.6 billion |
| 2022 | -1.2 billion |
Source: Business of Apps.
Market Share Of eBay.
- eBay has a market capitalization of $21.57 billion as of the year 2023. It ranks 6th worldwide in the list of e-commerce companies.
The following table displays the market share of the leading e-commerce companies.
| Rank | Company | Market Cap |
| 1 | Amazon | $1,432 billion |
| 2 | Alibaba | $217.2 billion |
| 3 | JD.com | $41.96 billion |
| 4 | Prosus | $131.34 billion |
| 5 | Pinduoduo | $141.38 billion |
| 6 | eBay | $21.57 billion |
| 7 | $20.86 billion |
Source: Statista.
- eBay is one of the most visited marketplaces worldwide. It has monthly traffic of 2.98 billion as of 2022. It ranks second after Amazon, which has 5.69 billion monthly visitors.
The following table displays the most visited online marketplaces worldwide.
| Company | Number Of Monthly Visits |
| Amazon | 5,690 million |
| eBay | 2,980 million |
| Shopee | 631.2 million |
| Rakuten | 590.8 million |
| AliExpress | 526.4 million |
| Walmart | 514 million |
| Mercado Libre | 447 million |
| Etsy | 397.5 million |
| Taobao | 333.1 million |
| Wildberries | 279.8 million |
Source: Statista.
eBay’s Annual Gross Merchandise Volume
- In the year 2022, eBay had a $73.9 billion gross merchandise volume. In contrast, in the year 2021, it had a gross merchandise volume of $87.4 billion.
The following table displays the gross merchandise volume of eBay over the past years.
| Year | Gross Merchandising Volume |
| 2009 | $48.3 billion |
| 2010 | $53.5 billion |
| 2011 | $60.3 billion |
| 2012 | $67.7 billion |
| 2013 | $76.4 billion |
| 2014 | $82.5 billion |
| 2015 | $81.3 billion |
| 2016 | $83.4 billion |
| 2017 | $88.4 billion |
| 2018 | $89.8 billion |
| 2019 | $85.5 billion |
| 2020 | $100 billion |
Source: Business of Apps.
eBay Users
- 138 million active eBay users were recorded in the year 2022. In comparison, the number of active eBay users in the year 2021 was 159 million. There was a 13% decrease in the number of active users of eBay between the years 2021 and 2022.
The following table displays the number of active eBay users over the past years.
| Year | Users |
| 2010 | 92 million |
| 2011 | 97 million |
| 2012 | 105 million |
| 2013 | 131 million |
| 2014 | 149 million |
| 2015 | 157 million |
| 2016 | 158 million |
| 2017 | 167 million |
| 2018 | 175 million |
| 2019 | 173 million |
| 2020 | 161 million |
| 2021 | 159 million |
| 2022 | 138 million |
Source: Business of Apps.
eBay Sellers
- 18.3 million active sellers were recorded on eBay as of the year 2022. In contrast, in the year 2021, 19 million active sellers were recorded on the platform. Almost one million sellers left the platform between the years 2021 and 2022.
The following table shows the number of active sellers on eBay over the past years.
| Year | Sellers |
| 2009 | 2.1 million |
| 2010 | 3.3 million |
| 2011 | 6.8 million |
| 2012 | 13 million |
| 2013 | 18.4 million |
| 2014 | 25 million |
| 2015 | 24.8 million |
| 2016 | 24.1 million |
| 2017 | 22.9 million |
| 2018 | 22.3 million |
| 2019 | 21.1 million |
| 2020 | 20 million |
| 2021 | 19 million |
| 2022 | 18.3 million |
Source: Business of Apps.
eBay Sellers By Country
- 31% of eBay sellers are from the United States. At the same time, 29% of the sellers are from the United Kingdom. Besides, 15% of the sellers are reported to be from Germany.
The following table displays the percentage of eBay sellers located in different countries around the world.
| Country | Percentage Of Sellers |
| United States | 31 % |
| United Kingdom | 29% |
| Germany | 15% |
| China | 12% |
| Australia | 4% |
| Italy | 2% |
Source: Business of Apps.
US eBay Statistics
- The average spend of an eBay buyer in the United States was recorded to be approximately $700. Besides, the average spending of the users on car parts and accessories is recorded to be $1,200.
The following table displays the average spend per buyer of eBay consumers for different categories in the United States.
| Category | Average Spending Of The Consumers In The United States |
| Car parts and accessories | 1,200 |
| Trading cards | 2,900 |
| Handbags | 8,000 |
| Watches | 18,000 |
| Sneakers | 2,400 |
| Total | 700 |
Source: Statista.
- Disposable face masks are the leading items that are sold in a week. Almost 293 facemasks are sold per listing on eBay within a week.
It is followed by Cell phones and smartphones. They are sold 75.6 per listing in a week.
The following table displays the percentage of top items that are sold per listing in the United States in a week.
| Top Selling Items. | Number Of Items Sold Per Listing In The US In A Week. |
| Disposable face masks | 293 |
| Cell phones & smartphones | 75.6 |
| Men’s fragrances | 72.2 |
| Video games | 46.6 |
| Men’s t-shirts | 44.5 |
| Headphones | 42.3 |
| Power tool batteries | 35.6 |
| Collectible game cards | 32.5 |
| Pistol gun parts | 31.6 |
| Wristwatches | 27 |
| Live plants | 19.2 |
| Lighting kits | 12.1 |
| Microphones & wireless systems | 5.7 |
| Developmental baby toys | 3.6 |
| Luggage | 3 |
Source: Statista.
- eBay is one of the most popular e-commerce platforms in the United States. It was rated 6.48 by American residents in terms of popularity, while Etsy scored 6.18 out of 10.
The following table displays the popularity rating of the e-commerce marketplaces in the United States.
| Market Place | Popularity Rating Of The Platform. |
| eBay | 6.48/10 |
| Bonanza | 6.39/10 |
| Ruby Lane | 6.3/10 |
| Etsy | 6.18/10 |
| Mercari | 5.94/10 |
| Poshmark | 5.88/10 |
| Amazon | 5.13/10 |
| eCrater | 5.13/10 |
| Craigslist | 5.12/10 |
| 4.92/10 |
Source: Statista.
Leading eBay Sellers
- Worldofbooks08 was the leading eBay seller with the most one-month feedback. It was followed by Musicmagpie and a second sale.
The following table displays the leading sellers on eBay as of September 2022.
| Rank | One Month Feedback | One Month Feedback | Lifetime Feedback |
| 1 | dcsports87 | 32.76k | 679.82k |
| 2 | comc_consignment | 26.57k | 1,999.83k |
| 3 | baham_books | 32.05k | 2,123.11k |
| 4 | gregmorriscards | 26.69k | 2,378.7k |
| 5 | second.sale | 89.39k | 3,527.24k |
| 6 | thrift.books | 42.12k | 4,422.16k |
| 7 | decluttr_store | 32.92k | 4,718.65k |
| 8 | medimops | 74.57k | 10,223.2k |
| 9 | worldofbooks08 | 91.15k | 10,560.39k |
| 10 | musicmagpie | 89.17k | 16,205.33k |
Source: Statista.
eBay Downloads
- The number of eBay downloads in the year 2022 was 30.5 million. In contrast, in the year 2020, the number of downloads recorded was 40.3 million.
The following table displays the number of eBay downloads over the years.
| Year | Downloads |
| 2017 | 38 million |
| 2018 | 37.8 million |
| 2019 | 36.2 million |
| 2020 | 40.3 million |
| 2021 | 31.4 million |
| 2022 | 30.5 million |
eBay Website Traffic
- The monthly website traffic on the website of eBay is recorded to be 769 million in 2023.
In March 2022, the traffic recorded on eBay from a desktop was reported to be 273.02 million, while from a mobile, it was recorded to be 333.28 million. On the other hand, in August 2022, the traffic recorded on the platform’s website was reported to be 220.1 million, and that from mobile was reported to be 327.19 million.
The following table displays the total website traffic on eBay between March 2022 and August 2022 on different devices.
| Month | Desktop | Mobile |
| June | 256.18 million | 294.65 million |
| May | 259.44 million | 299.32 million |
| July | 261.76 million | 302.61 million |
| April | 250.49 million | 322.08 million |
| August | 220.1 million | 327.19 million |
| March | 273.02 million | 333.28 million |
Source: Statista.
- Around 80% of eBay’s weekly visitors were from organic traffic. At the same time, 10% was paid traffic.
The following table displays the percentage of weekly visitors on eBay according to the traffic type.
| Traffic Type | Share Of Visitors |
| Organic | 80% |
| Free | 10% |
| Paid | 10% |
Source: Statista.
- The eBay traffic recorded in the United States in August 2022 on the desktop is recorded to be 41.26%, and from the mobile is recorded to be 58.74%. Besides, the overall traffic was 65.3%.
The following table displays the percentage of eBay website traffic share on desktop and mobile in different countries.
| Country | Desktop | Mobile | Overall Traffic Distribution |
| Germany | 34.74% | 65.26% | 1.63% |
| Mexico | 31.08% | 68.92% | 1.65% |
| United Kingdom | 32.18% | 67.82% | 1.89% |
| Canada | 42.93% | 57.07% | 1.94% |
| United States | 41.26% | 58.74% | 65.3% |
Source: Statista.
eBay Buyers
- The number of active buyers on eBay is recorded to be 134 million as of the year 2023.
The number of active user accounts on eBay in the second quarter of the year 2022 was recorded to be 138 million. Comparatively, in the first quarter of the year 2022, the number of active buyers was 142 million.
The following table displays the number of active user accounts on eBay.
| Quarter | Active User Accounts On eBay. |
| Quarter 3’22 | 134 million. |
| Quarter 2 ’22 | 138 million |
| Quarter 1 ’22 | 142 million |
| Quarter 4 ’21 | 147 million |
| Quarter 3 ’21 | 152 million |
| Quarter 2 ’21 | 156 million |
| Quarter 1 ’21 | 166 million |
| Quarter 4 ’20 | 165 million |
| Quarter 3 ’20 | 163 million |
| Quarter 2 ’20 | 161 million |
| Quarter 1 ’20 | 174 million |
| Quarter 4 ’19 | 174 million |
| Quarter 3 ’19 | 174 million |
| Quarter 2 ’19 | 173 million |
| Quarter 1 ’19 | 171 million |
Source: Statista.
- The average spend of an eBay buyer for the Car parts and accessories category in the United States was around $1,200. Besides, the average spend in the category of Sneakers was recorded to be 2,400.
The following table displays the average expenditure of an eBay buyer in different categories.
| Category | Average Spend. |
| Car parts and accessories | 1,200 |
| Sneakers | 2,400 |
| Trading cards | 2,900 |
| Handbags | 8,000 |
| Watches | 18,000 |
Source: Statista.
- The American Customer Satisfaction Index of eBay in the year 2021 is reported to be 76 out of 100. However, in the year 2012, it was recorded to be 83 out of 100.
The following table displays the ACSI score of eBay over the past years.
| Year | ACSI Scores |
| 2023 | 76 |
| 2022 | 76 |
| 2021 | 76 |
| 2020 | 77 |
| 2019 | 79 |
| 2018 | 80 |
| 2017 | 81 |
| 2016 | 81 |
| 2015 | 75 |
| 2014 | 79 |
| 2013 | 80 |
| 2012 | 83 |
| 2011 | 81 |
| 2010 | 81 |
| 2009 | 79 |
Source: Statista.
eBay Employee Statistics
- 34% of directors and the employees at positions above are female as of 2023. At the same time, 66% of the males are in those positions.
The following table displays the percentage of male and female employees in different departments working at eBay.
| Department | Male | Female |
| Non-tech | 47% | 53% |
| Tech | 74% | 26% |
| Leaders (Directors and above) | 66% | 34% |
Source: Statista.
- In the year 2020, eBay had approximately 26,500 employees. Besides, in the year 2021, it had around 30,900 employees.
The following table displays the number of employees working at eBay over the past years.
| Year | Number Of Employees At eBay. |
| 2014 | 34,600 |
| 2015 | 11,600 |
| 2016 | 12,600 |
| 2017 | 14,100 |
| 2018 | 14,000 |
| 2019 | 13,300 |
| 2020 | 12,700 |
| 2021 | 10,800 |
| 2022 | 11,600 |
Source: Statista.
- There were 59% of male employees and 41% female employees working at eBay in the year 2021. Comparatively, in the year 2022, there were 60% of male employees and 40% of female employees at eBay.
The following table shows the percentage of male and female employees working at eBay.
| Year | Female | Male |
| 2016 | 38% | 62% |
| 2017 | 40% | 60% |
| 2018 | 40% | 60% |
| 2019 | 40% | 60% |
| 2020 | 40% | 60% |
| 2021 | 41% | 59% |
Source: Statista.
eBay Expenses.
- eBay spent almost $1.2 billion on advertising in the year 2022. It spent $1.1 billion on the same in the year 2021.
The following table displays eBay’s advertising expenditure over the past years.
| Year | eBays Advertising Expenditure. |
| 2008 | 0.92 billion |
| 2009 | 0.799 billion |
| 2010 | 0.808 billion |
| 2011 | 0.977 billion |
| 2012 | 1.1 billion |
| 2013 | 1 billion |
| 2014 | 1 billion |
| 2015 | 1 billion |
| 2016 | 1.2 billion |
| 2017 | 1.3 billion |
| 2018 | 1.4 billion |
| 2019 | 1.4 billion |
| 2020 | 1.1 billion |
| 2021 | 1.1 billion |
| 2022 | 1.2 billion |
Source: Wallstretzen.com.
eBay Major Acquisitions
- eBay acquired PayPal for $1.5 billion in the year 2002. Later, it became a separate company in the year 2015.
- For $310 million, eBay acquired an online ticketing company ‘StubHub’ in the year 2007. Later it sold the company to a ticket vendor for $4 billion in the year 2019.
- eBay acquired Skype in the year 2005 for $2.6 million.
- Milo, price comparison, and acquired local shopping in the year 2010 for $75 million.
- eBay acquired the online payment service Bill Me Later for $945 million in the year 2008.
- In the year 2005, eBay purchased Shopping.com for $620 million.
- Rent.com, a real estate listing site, was acquired by eBay in the year 2014 for $415 million. However, the company sold it in the year 2012.
- An online discovery company, Stumble Upon, was bought by eBay in the year 2017 for $75 million. It was later sold in the year 2009.
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Conclusion: eBay Statistics (2024)
That’s all for eBay statistics.
According to past trends and the recession in the country, eBay is forecasted to show no signs of generating larger profit. However, it will be interesting to see how the platform manages to convert the losses that occurred into profit.
If you have enjoyed reading the above article, you can take a look at the other latest stats article available on our website.
