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Written by: Albert Mosby
January 21, 2025

eBay continues to be a major player in the global e-commerce market, connecting over 133 million active buyers with 18.1 million sellers across the world. With 2.1 billion live listings, the platform offers a vast selection of products catering to a diverse audience.

Mobile shopping on eBay is particularly popular among younger users, with nearly 75% of mobile shoppers falling in the 18-34 age range. The platform’s traffic is largely dominated by U.S. users, who account for nearly 70% of all visits.

This eBay statistics report provides the most recent data on eBay users, sellers, their demographics, usage patterns, and financial performance insights.

eBay Statistics 2025: Top Picks

  • eBay has more than 133 million active users worldwide.
  • The platform is home to 18.1 million sellers.
  • There are currently 2.1 billion live listings on eBay.
  • Nearly 75% of eBay’s mobile shoppers are aged 18 to 34.
  • The U.S. accounts for the majority of eBay’s traffic, with 69.83% of visits coming from there.
  • In the first three quarters of 2024, eBay reported a total revenue of $7.7 billion.

How Many People Use eBay?

eBay currently has over 133 million active users worldwide, reflecting a 1% year-over-year increase.

Looking back, eBay had 132 million buyers in 2023 and 134 million in 2022. However, the platform experienced a steady decline before that, dropping from 142 million buyers in early 2022 to 134 million by the end of the year and further down to 132 million by mid-2023.

In just one year (Q1 2022 to Q1 2023), eBay lost 9 million buyers. Since then, the numbers have stabilized around 132-133 million, but they’re still noticeably lower than the 138-142 million buyers eBay had in early 2022.

Number Of eBay Buyers By Quarter

Here is a table displaying the number of eBay buyers by quarter:

Quarter-YearNumber Of eBay Buyers
Q3 2024133 million
Q2 2024132 million
Q1 2024132 million
Q4 2023132 million
Q3 2023132 million
Q2 2023132 million
Q1 2023133 million
Q4 2022134 million
Q3 2022135 million
Q2 2022138 million
Q1 2022142 million

Source: eBay Financial Reports

How Many Sellers Are On eBay?

eBay currently has 18.1 million sellers. 

This is a decrease from 18.3 million in 2022 and 19 million in 2021, continuing its gradual decline.

Since its peak of 25 million sellers in 2014, eBay’s seller base has steadily decreased. By 2023, that number had dropped by nearly 7 million over the past decade.

The decline became more noticeable after 2020 when eBay had 20 million sellers. The platform lost nearly 2 million sellers in the following three years, marking a sharper downward trend.

Note: The most recent data available is from 2023.

Here is  a table displaying the number of eBay sellers by year:

YearNumber of eBay Sellers 
202318.1 million
202218.3 million
202119 million
202020 million
201921.1 million
201822.3 million
201722.9 million
201624.1 million
201524.8 million
201425 million

Source: Business Of Apps

How Many Listings Are There On eBay?

There are 2.1 billion live listings on eBay.

This enormous collection reflects the platform’s vast range of products, offering buyers an extensive variety to choose from.

The number of active listings can change based on factors like seasonal trends, market demand, and seller activity.

Source: eBay Investors Relations

eBay Demographics

Almost three-quarters of eBay’s mobile shoppers fall within the 18 to 34 age group.

Meanwhile, 14.3% of mobile shoppers are 55 or older, while 10.8% fall within the 35 to 54 age range.

These numbers suggest that eBay’s mobile shopping experience strongly appeals to younger users, with a smaller but notable presence of older shoppers.

Here is a table displaying the distribution of eBay mobile shoppers by age:

Age GroupShare Of Mobile Shoppers
18 to 24 years39%
25 to 34 years35.9%
35 to 44 years7.5%
45 to 54 years3.3%
Over 55 years14.3%

Source: Statista

eBay Users by Country

The majority of eBay’s traffic comes from the United States, making up 69.83% of total visits.

Among international users, Mexico contributes 1.73%, followed by the United Kingdom at 1.45%, Brazil at 1.3%, and Canada at 1.2%.

While eBay has a global reach, its user base is still largely concentrated in the U.S.

Source: Semrush

eBay Market Share

eBay holds a 3% share of the total retail e-commerce market in the United States.

In terms of market share, eBay ranks 4th, following Amazon, Walmart, and Apple. While it trails behind Amazon and Walmart, it still outpaces smaller competitors such as Target (1.9%), The Home Depot (1.9%), and Best Buy (1.4%), each of which holds less than 2% of the market.

Here is a table displaying the market share of eBay and other retail e-commerce in the United States:

RetailerMarket Share
Amazon37.6%
Walmart6.4%
Apple3.6%
eBay3%
Target1.9%
The Home Depot1.9%
Costco1.5%
Best Buy1.4%
Carvana1.4%
Kroger1.3%

Note: the latest data is from 2023.

Source: Statista

eBay Revenue

In the first three quarters of 2024, eBay generated a total revenue of $7.7 billion.

This includes $2.58 billion in Q3, $2.57 billion in Q2, and $2.56 billion in Q1.

If this trend continues, the total revenue for the year may fall slightly below 2023’s $10.1 billion.

Over the past decade, eBay’s revenue has experienced fluctuations, reaching its highest points in 2014 ($12.8 billion) and 2021 ($10.8 billion). However, these peaks were followed by periods of decline, reflecting shifts in the platform’s financial performance over time.

eBay Revenue By Year

Here is a table displaying eBay revenue by year:

YeareBay Revenue
2024 (Up to quarter 3)$7.7 billion
2023$10.1 billion
2022$9.7 billion
2021$10.8 billion
2020$10.2 billion
2019$9.7 billion
2018$10.7 billion
2017$9.9 billion
2016$9.2 billion
2015$8.5 billion
2014$12.8 billion

Source: eBay Investor relations

eBay Profit

 eBay has generated $2.16 billion in net income during the first three quarters of 2024.

The company experienced a significant setback in 2022, reporting a $1.2 billion loss, a sharp decline from its $13.6 billion profit in 2021. However, eBay rebounded in 2023 with $2.7 billion in net income and continues to stay in the green in 2024.

eBay’s highest recorded profit came in 2021 when it reached $13.6 billion—likely fueled by the e-commerce boom during the pandemic and potential asset sales or one-time financial gains.

Here is a table displaying the net income or loss recorded by year:

YearNet Income/loss 
2024 (Up to Q3)$2.16 billion
2023$2.7 billion
2022–$1.2 billion
2021$13.6 billion
2020$5.6 billion
2019$1.7 billion
2018$2.5 billion
2017–$1 billion
2016$7.2 billion
2015$1.7 billion
2014$0.04 billion
2013$2.8 billion

Source: eBay

eBay GMV

In the first three quarters of 2024, eBay has generated a total GMV of $55.35 billion.

In Q3, the GMV was $18.62 billion, in Q2, it reached $18.42 billion, and in Q1, it stood at $18.31 billion.

 Based on Q1-Q3 trends, if Q4 does not see a significant boost, eBay’s full-year GMV for 2024 may be slightly lower than 2023, continuing the post-pandemic decline.

Looking at the broader picture, eBay’s GMV reached its peak of $100 billion in 2020, driven by the massive e-commerce boom during the pandemic. Since then, it has steadily declined, falling to $87.4 billion in 2021, $73.9 billion in 2022, and $73.2 billion in 2023.

In fact, 2023’s GMV of $73.2 billion was even lower than 2013’s $76.4 billion, signaling a long-term downward trend in the platform’s marketplace activity.

Here is a table displaying the GMV of eBay recorded by Year:

YearGross Merchandising Volume 
Q3 2024$18.62 billion
Q2 2024$18.42 billion
Q1 2024$18.31 billion
2023$73.2 billion
2022$73.9 billion
2021$87.4 billion
2020$100 billion
2019$85.5 billion
2018$89.8 billion
2017$88.4 billion
2016$83.4 billion
2015$81.3 billion
2014$82.5 billion
2013$76.4 billion

Source: eBay

eBay App Statistics

In December 2024, the eBay app recorded the highest average monthly downloads on the Google Play store at 2.9 million.

The downloads in November and October 2024 were 2.8 million, showing a stable trend during these months.

September 2024 saw a noticeable peak with 3.7 million downloads, which is significantly higher than the surrounding months, suggesting a temporary spike in interest or activity.

From July to August 2024, average downloads remained at 2.8 million, indicating consistency in user interest over this period.

eBay’s average monthly downloads have shown relative stability throughout 2024, with a peak in September followed by a slight drop in December.

eBay Downloads On Play Store By Month

The following table displays the average eBay downloads on Play Store recorded by month:

Month-YearAverage Monthly Downloads
December 20242.9 million
November 20242.8 million
October 20242.8 million
September 20243.7 million
August 20242.8 million
July 20242.8 million

Source: Similarweb

eBay Traffic Statistics

In December 2024, eBay experienced a surge in traffic, recording 722.22 million visits. 

This marked an increase from 690.27 million in November and 697.49 million in October.

On average, users explored 5.9 pages per session and spent about 11 minutes and 5 seconds on the site, indicating strong engagement.

Meanwhile, the bounce rate stood at 41.47%, suggesting that a good portion of visitors interacted with multiple pages before leaving.

eBay attracts 137.85 million visitors through organic traffic, while 2.28 million come from paid traffic.

This indicates that the vast majority of the platform’s traffic comes naturally, likely through search engines and direct visits, with a much smaller portion driven by paid advertising.

Some of the organic keywords with the highest search volume for eBay are as follows:

KeywordVolumeTraffic Percentage
ebay30,400,00023.73%
ebay motors823,0000.64%
ebay login368,0000.28%
ebay.com301,0000.23%
ebay usa246,0000.19%

Source: SEMrush

How Many Employees Work At eBay?

eBay employs 12,300 people worldwide.

In 2023, eBay had 12,300 employees worldwide, showing a steady increase from 11,600 in 2022 and 10,800 in 2021. This growth indicates a positive trend in hiring as the company continues to recover post-pandemic.

The workforce at eBay saw some fluctuations during the pandemic, with a decrease from 13,300 employees in 2019 to 12,700 in 2020. However, eBay has been gradually rebuilding its team in the years following.

One of the most significant changes in eBay’s workforce occurred in 2015 when the number of employees dropped dramatically from 34,600 in 2014 to 11,600. This decline was largely due to the separation of PayPal into its own independent company, prompting a major restructuring within eBay.

Here is a table displaying the employee count of eBay by year: 

YearNumber Of Employees
202312,300
202211,600
202110,800
202012,700
201913,300
201814,000
201714,100
201612,600
201511,600
201434,600
201333,500

Source: Macrotrends

Conclusion: 133 Million People Use Ebay Worldwide

eBay currently has 133 million active buyers spread across more than 190 markets worldwide, maintaining a broad and engaged customer base.

In terms of revenue, eBay has seen some fluctuations. It reported $7.7 billion in revenue for the first three quarters of 2024, with expectations that the full-year total will be slightly below $10.1 billion from 2023. 

Despite these ups and downs, eBay has remained profitable, with a net income of $2.16 billion in the first three quarters of 2024, following a strong $2.7 billion profit in 2023.

Albert Mosby

Hey, I'm Albert I'm the co-founder and CTO of Yaguara. I'm a data scientist with a passion for numbers and e-commerce. I frequently pour down my experience through words for the project. If you see me as the author of a post, be sure that a lot of research has gone into writing it.

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