42+ eBay Statistics For 2023 (Users, Data & Latest Trends)

After starting in the year 1995, eBay has managed to lure online sellers and has become one of the most well-known marketplaces. It has become an attractive and great option for e-commerce users due to its offerings.  

Today it generates more than 9.7 billion in revenue and owns a market capital of 23.3 billion US dollars. 

If you are interested in starting your journey of e-commerce through eBay, you will have to understand the platform first, and then you will be good to go. 

In the following article, we have mentioned all the latest facts and figures related to eBay. We have compiled these statistics after researching and reviewing the data from trusted sources. 

eBay Statistics: Top Picks

Explore eBay’s data on sales, revenue, and user behavior to gain insights into the platform’s performance and potential opportunities.

1. In the year 2022, eBay generated a revenue of 9.7 billion US dollars. There was a decrease of  9.3% in revenue. 
2. In the year 2022, eBay faced a loss of $1.2 billion. This loss led to a decline in profit by 109.33%. 
3. eBay has a market capitalization of 23.3 billion as of the year 2023. 
4. The gross merchandise volume of eBay is reported to be $73.9 billion as of the year 2023. Comparatively, in the year 2021, it was recorded to be $87.4 billion. 
5. In the year 2022, 138 million people around the world used eBay. While in the year  2021, 159 million people were eBay consumers.
6. 18.3 million eBay sellers were recorded in the year 2022. Comparatively, in the year 2020, there were almost 20 million eBay sellers around the globe. 
7. 31 % of eBay sellers are situated in the United States. At the same time, 29% of eBay sellers reside in the United Kingdom. 
8. 1.2 billion was spent by eBay for advertising in the year 2022. It spent almost 1.3 billion in the year 2021.
9. As of 2023, the number of active buyers on eBay is recorded to be 134 million.
10. Monthly traffic of 2.98 trillion was recorded on the eBay website in the year 2022. 

About eBay 

Launch Date	September 1995
Headquarters	San Jose, California
Industry	e-commerce
People	Pierre Omidyar (founder), Jamie Iannone (president, CEO), Thomas J Tierney (chairman).
Number of buyers	134 million
Revenue generated	$9.7 billion
Profit generated
Number of employees	11.6k

eBay Revenue Statistics

11. eBay generated a revenue of $9.7 billion in the year 2022. While in the year 2021, it was able to generate a revenue of $10.8 billion. It witnessed a decrease of 9.3% in the revenue generated in the year 2022 as compared to that generated in 2021. 

The following table depicts the revenue generated by eBay over the past years. 

Year	Revenue Generated
2022	9.7 billion
2021	10.8 billion
2020	10.2 billion
2019	9.7 billion
2018	10.7 billion
2017	9.9 billion
2016	9.2 billion
2015	8.5 billion
2014	12.8 billion
2013	16 billion
2012	14 billion
2011	11.6 billion
2010	9.1 billion
2009	8.7 billion

Source: Business of Apps.

12. In the second quarter of the year 2022, eBay generated a revenue of $2.42 billion. While in the first quarter of the year 2022, it generated a revenue of $2.48 billion. 

The following tables depict the revenue generated by eBay in past quarters. 

Quarter	Revenue Generated
Quarter 2 2022	2.42 billion
Quarter 1 2022	2.48 billion
Quarter 4 2021	2.61 billion
Quarter 3 2021	2.5 billion
Quarter 2 2021	2.67 billion
Quarter 1 2021	2.64 billion
Quarter 4 2020	2.48 billion
Quarter 3 2020	2.26 billion
Quarter 2 2020	2.34 billion
Quarter 1 2020	2.13 billion
Quarter 4 2019	2.82 billion
Quarter 3 2019	2.08 billion
Quarter 2 2019	2.42 billion
Quarter 1 2019	2.41 billion

Source: Statista. 

13. eBay generated a revenue of $4.84 billion in the United States in the year 2022. At the same time, it generated $1.57 billion in the United Kingdom. 

The following table displays the revenue generated by eBay in different regions of the world over the past years. 

Year	United States	Germany	United Kingdom	Rest Of the World
2022	4.842	1,023	1,579	2,351
2021	5.048	1,249	1,913	2,210
2020	4.151	1,106	1,678	1,959
2019	3.303	1,034	1,323	1,769
2018	3.382	1.169	1.385	1.520
2017	4.187	1.464	1.368	1.847
2017	3.967	1.359	1.331	1.684
2015	3.624	1.310	1.403	2.255
2014	3.525	1.511	1.464	2.290
2013	3.419	1.466	1.290	2.082

Source: Statista. 

eBay Profit Statistics  

14. In the year 2022, eBay faced a net loss of $1.2 billion. Comparatively, in the year 2021, it gained a profit of $ 13.6 billion. 

Besides, there was a decline in the profit of eBay by 109.33%. 

The following table depicts the annual net income of eBay recorded over the past years. 

Year	Profit/ Loss Generated
2009	2.3  billion
2010	1.8 billion
2011	3.2 billion
2012	2.6 billion
2013	2.8 billion
2014	0.04 billion
2015	1.7 billion
2016	7.2 billion
2017	-1 billion
2018	2.5 billion
2019	1.7 billion
2020	5.6 billion
2021	13.6 billion
2022	-1.2 billion

Source: Business of Apps. 

Market Share Of eBay. 

15. eBay has a market capitalization of $23.3 billion as of the year 2023. It ranks 6th worldwide in the list of e-commerce companies. 

The following table displays the market share of the leading e-commerce companies. 

Rank	Company	Market Cap
1	Amazon	1,080.6 billion
2	Alibaba	304.1 billion
3	JD.com	98.1 billion
4	Prosus	92.8 billion
5	Pinduoduo	78.1 billion
6	eBay	23.3 billion
7	Pinterest	12 billion

Source: Statista. 

16. eBay is one of the most visited marketplaces worldwide. It has monthly traffic of 2.98 trillion as of 2022. It ranks second after Amazon, which has 5.69 trillion monthly visitors. 

The following table displays the most visited online marketplaces worldwide. 

Company	Number Of Monthly Visits
Amazon	5,690 million
eBay	2,980 million
Shopee	631.2 million
Rakuten	590.8 million
AliExpress	526.4 million
Walmart	514 million
Mercado Libre	447 million
Etsy	397.5 million
Taobao	333.1 million
Wildberries	279.8 million

Source: Statista. 

eBay’s Annual Gross Merchandise Volume 

17. In the year 2022, eBay had a $73.9 billion gross merchandise volume. In contrast, in the year 2021, it had a gross merchandise volume of $87.4 billion. 

The following table displays the gross merchandise volume of eBay over the past years. 

Year	Gross Merchandising Volume
2009	48.3 billion
2010	53.5 billion
2011	60.3 billion
2012	67.7 billion
2013	76.4 billion
2014	82.5 billion
2015	81.3 billion
2016	83.4 billion
2017	88.4 billion
2018	89.8 billion
2019	85.5 billion
2020	100 billion
2021	87.4 billion
2022	73.9 billion

Source: Business of Apps. 

eBay Users

18. 138 million active eBay users were recorded in the year 2022. In comparison, the number of active eBay users in the year 2021 was 159 million. There was a 13% decrease in the number of active users of eBay between the years 2021 and 2022. 

The following table displays the number of active eBay users over the past years.

Year	Users
2010	92 million
2011	97 million
2012	105 million
2013	131 million
2014	149 million
2015	157 million
2016	158 million
2017	167 million
2018	175 million
2019	173 million
2020	161 million
2021	159 million
2022	138 million

Source: Business of Apps. 

eBay Sellers

19. 18.3 million active sellers were recorded on eBay as of the year 2022. In contrast, in the year 2021, 19 million active sellers were recorded on the platform. Almost one million sellers left the platform between the years 2021 and 2022. 

The following table shows the number of active sellers on eBay over the past years. 

Year	Sellers
2009	2.1 million
2010	3.3 million
2011	6.8 million
2012	13 million
2013	18.4 million
2014	25 million
2015	24.8 million
2016	24.1 million
2017	22.9 million
2018	22.3 million
2019	21.1 million
2020	20 million
2021	19 million
2022	18.3 million

Source: Business of Apps. 

eBay Sellers By Country

20. 31% of eBay sellers are from the United States. At the same time, 29% of the sellers are from the United Kingdom. Besides, 15% of the sellers are reported to be from Germany. 

The following table displays the percentage of eBay sellers located in different countries around the world. 

Country	Percentage Of Sellers
United States	31 %
United Kingdom	29%
Germany	15%
China	12%
Australia	4%
Italy	2%

Source: Business of Apps. 

US eBay Statistics

21. The average spend of an eBay buyer in the United States was recorded to be approximately $700. Besides, the average spending of the users on car parts and accessories is recorded to be $1,200. 

The following table displays the average spend per buyer of eBay consumers for different categories in the United States. 

Category	Average Spending Of The Consumers In The United States.
Car parts and accessories	2,400
Trading cards	18,000
Handbags	8,000
Watches	2,900
Sneakers	1,200
Total	700

Source: Statista. 

22. Disposable face masks are the leading items that are sold in a week. Almost 293 facemasks are sold per listing on eBay within a week. 

It is followed by Cell phones and smartphones. They are sold 75.6 per listing in a week. 

The following table displays the percentage of top items that are sold per listing in the United States in a week. 

Top Selling Items.	Number Of Items Sold Per Listing In The US In A Week.
Disposable face masks	293
Cell phones & smartphones	75.6
Men’s fragrances	72.2
Video games	46.6
Men’s t-shirts	44.5
Headphones	42.3
Power tool batteries	35.6
Collectible game cards	32.5
Pistol gun parts	31.6
Wristwatches	27
Live plants	19.2
Lighting kits	12.1
Microphones & wireless systems	5.7
Developmental baby toys	3.6
Luggage	3

Source: Statista. 

24.) eBay is one of the most popular e-commerce platforms in the United States. It was rated 6.48 by American residents in terms of popularity, while Etsy scored 6.18 out of 10. 

The following table displays the popularity rating of the e-commerce marketplaces in the United States. 

Market Place	Popularity Rating Of The Platform.
eBay	6.48/10
Bonanza	6.39/10
Ruby Lane	6.3/10
Etsy	6.18/10
Mercari	5.94/10
Poshmark	5.88/10
Amazon	5.13/10
eCrater	5.13/10
Craigslist	5.12/10
Facebook	4.92/10

Source: Statista. 

Leading eBay Sellers

23. Worldofbooks08 was the leading eBay seller with the most one-month feedback. It was followed by Musicmagpie and a second sale. 

The following table displays the leading sellers on eBay as of September 2022. 

Rank	One Month Feedback	One Month Feedback	Lifetime Feedback
1	dcsports87	32.76k	679.82k
2	comc_consignment	26.57k	1,999.83k
3	baham_books	32.05k	2,123.11k
4	gregmorriscards	26.69k	2,378.7k
5	second.sale	89.39k	3,527.24k
6	thrift.books	42.12k	4,422.16k
7	decluttr_store	32.92k	4,718.65k
8	medimops	74.57k	10,223.2k
9	worldofbooks08	91.15k	10,560.39k
10	musicmagpie	89.17k	16,205.33k

Source: Statista. 

eBay Downloads

24. The number of eBay downloads in the year 2022 was 30.5 million. In contrast, in the year 2020, the number of downloads recorded was 40.3 million. 

The following table displays the number of eBay downloads over the years. 

Year	Downloads
2017	38 million
2018	37.8 million
2019	36.2 million
2020	40.3 million
2021	31.4 million
2022	30.5 million

eBay Website Traffic

25. The monthly website traffic on the website of eBay is recorded to be 547 million. 

In March 2022, the traffic recorded on eBay from a desktop was reported to be 273.02 million, while from a mobile, it was recorded to be 333.28 million. On the other hand, in August 2022, the traffic recorded on the platform’s website was reported to be 220.1 million, and that from mobile was reported to be 327.19 million.

The following table displays the total website traffic on eBay between March 2022 and August 2022 on different devices. 

Month	Desktop	Mobile
June	256.18 million	294.65 million
May	259.44 million	299.32 million
July	261.76 million	302.61 million
April	250.49 million	322.08 million
August	220.1 million	327.19 million
March	273.02 million	333.28 million

Source: Statista. 

26. Around 80% of eBay’s weekly visitors were from organic traffic. At the same time, 10% was paid traffic. 

The following table displays the percentage of weekly visitors on eBay according to the traffic type. 

Traffic Type	Share Of Visitors
Organic	80%
Free	10%
Paid	10%

Source: Statista.

27. The eBay traffic recorded in the United States in August 2022 on the desktop is recorded to be 41.26%, and from the mobile is recorded to be 58.74%. Besides, the overall traffic was 65.3%. 

The following table displays the percentage of eBay website traffic share on desktop and mobile in different countries. 

Country	Desktop	Mobile	Overall Traffic Distribution
Germany	34.74%	65.26%	1.63%
Mexico	31.08%	68.92%	1.65%
United Kingdom	32.18%	67.82%	1.89%
Canada	42.93%	57.07%	1.94%
United States	41.26%	58.74%	65.3%

Source: Statista.

eBay Buyers

28. The number of active buyers on eBay is recorded to be 134 million as of the year 2023. 

The number of active user accounts on eBay in the second quarter of the year 2022 was recorded to be 138 million. Comparatively, in the first quarter of the year 2022, the number of active buyers was 142 million. 

The following table displays the number of active user accounts on eBay. 

Quarter	Active User Accounts On eBay.
Quarter 3’22	134 million.
Quarter 2 ’22	138 million
Quarter 1 ’22	142 million
Quarter 4 ’21	147 million
Quarter 3 ’21	152 million
Quarter 2 ’21	156 million
Quarter 1 ’21	166 million
Quarter 4 ’20	165 million
Quarter 3 ’20	163 million
Quarter 2 ’20	161 million
Quarter 1 ’20	174 million
Quarter 4 ’19	174 million
Quarter 3 ’19	174 million
Quarter 2 ’19	173 million
Quarter 1 ’19	171 million

Source: Statista. 

29. The average spend of an eBay buyer for the Car parts and accessories category in the United States was around $1,200. Besides, the average spend in the category of Sneakers was recorded to be 2,400. 

The following table displays the average expenditure of an eBay buyer in different categories. 

Category	Average Spend.
Car parts and accessories	1,200
Sneakers	2,400
Trading cards	2,900
Handbags	8,000
Watches	18,000

Source: Statista. 

30. The American Customer Satisfaction Index of eBay in the year 2021 is reported to be 76 out of 100. However, in the year 2012, it was recorded to be 83 out of 100. 

The following table displays the ACSI score of eBay over the past years.

Year	ACSI Scores
2021	76
2020	77
2019	79
2018	80
2017	81
2016	81
2015	75
2014	79
2013	80
2012	83
2011	81
2010	81
2009	79

Source: Statista. 

eBay Employee Statistics

31. 34% of directors and the employees at positions above are female as of 2023. At the same time, 66% of the male are in those positions. 

The following table displays the percentage of male and female employees in different departments working at ebay. 

Department	Male	Female
Non-tech	47%	53%
Tech	74%	26%
Leaders (Directors and above)	66%	34%

Source: Statista.

32. In the year 2020, eBay had approximately 26,500 employees. Besides, in the year 2021, it had around 30,900 employees. 

The following table displays the number of employees working at eBay over the past years. 

Year	Number Of Employees At eBay.
2014	34,600
2015	11,600
2016	12,600
2017	14,100
2018	14,000
2019	13,300
2020	12,700
2021	10,800
2022	11,600

Source: Statista. 

33. There were 59% of male employees and 41% female employees working at eBay in the year 2021. Comparatively, in the year 2022, there were 60% of male employees and 40% of female employees at eBay. 

The following table shows the percentage of male and female employees working at eBay. 

Year	Female	Male
2016	38%	62%
2017	40%	60%
2018	40%	60%
2019	40%	60%
2020	40%	60%
2021	41%	59%

Source: Statista.

eBay Expenses. 

34. eBay spent almost $1.2 billion on advertising in the year 2022. It spent $1.1 billion on the same in the year 2021. 

The following table displays eBay’s advertising expenditure over the past years. 

Year	eBays Advertising Expenditure.
2008	0.92 billion
2009	0.799 billion
2010	0.808 billion
2011	0.977 billion
2012	1.1 billion
2013	1 billion
2014	1 billion
2015	1 billion
2016	1.2 billion
2017	1.3 billion
2018	1.4 billion
2019	1.4 billion
2020	1.1  billion
2021	1.1 billion
2022	1.2 billion

Source: Wallstretzen.com.

eBay Major Acquisitions

35. eBay acquired PayPal for $1.5 billion in the year 2002. Later, it became a separate company in the year 2015. 

36. For $310 million, eBay acquired an online ticketing company ‘StubHub’ in the year 2007. Later it sold the company to a ticket vendor for $4 billion in the year 2019. 

37. eBay acquired Skype in the year 2005 for $2.6 million. 

38. Milo, price comparison, and acquired local shopping in the year 2010 for $75 million. 

39. eBay acquired the online payment service Bill Me Later for $945 million in the year 2008. 

40. In the year 2005, eBay purchased Shopping.com for $620 million. 

41. Rent.com, a real estate listing site, was acquired by eBay in the year 2014 for $415 million. However, the company sold it in the year 2012. 

42. An online discovery company, Stumble Upon, was bought by eBay in the year 20017 for $75 million. It was later sold in the year 2009. 

Related Read:

• Walmart Statistics
• Amazon Statistics
• Etsy Statistics
• Shopify Statistics

Conclusion: eBay Statistics (2023) 

That’s all for eBay statistics. 

According to past trends and the recession in the country, eBay is forecasted to show no signs of generating larger profit. However, it will be interesting to see how the platform manages to convert the losses that occurred into profit. 

If you have enjoyed reading the above article, you can take a look at the other latest stats article available on our website.