Facebook Ads is Facebook’s online advertising program. The platform offers multiple advertising types across the Facebook, Instagram, Audience Network and Messenger products. Due to the B2C relationship of Facebook, the tools allows eCommerce teams to drive brand and product awareness, as well as find more leads and buyers with an easy signup process.
Date Founded = 2004
Total Funding = $2.3B (Became a publicly traded company in 2012: FB)
HQ = Menlo Park, California
Total Employees = 50,000+
It’s A Wide World 1.5+ billion users utilize Facebook, WhatsApp, and Instagram to give your ads the ultimate B2C playground.
Microtargeting Facebook allows you to dive deep into buyer personas with what feels like limitless options: Location, Age, Gender, Interests, Career, Hobbies, Networks, and much more..
Brand Awareness The Ad capabilities double as a away to drive brand and product awareness, and build anticipation for new launches with email signups.
Upfront Creative Effort Not necessarily a complete negative, but Facebook campaigns will only be effective if there are strong videos and visuals. This takes time and talented designers.
Lower Quality Leads Since Facebook is a vast and open social network, the campaign’s reach and paid clicks could convert the wrong buyers without detailed audiences.
Social Animals Warning: People can comment on your ads. So you must be ready to handle these negative comments and make sure your credibility is not tarnished.