Albert Mosby

In today’s digital age, the majority of consumers prefer to watch videos over infographics or read blogs. Over 3.48 billion internet users actively consume video content worldwide.  As a result, over 9 in 10 marketers have adopted video marketing, and over 17 in 20 marketers have adopted it as their primary marketing strategy.  Let’s go

99.9% or 33.2 million businesses in the United States are small businesses. Of these, 3.7 million businesses are microbusinesses with less than 10 employees. On average, 4.7 million small businesses are started each year. However, only 25% of small businesses remain profitable for over 15 years.  In 2023, a record-breaking 5,481,437 new businesses were started. 

With 4.37 billion email users worldwide, email is one of the most powerful channels to reach your target audience. Every day, 347.3 billion emails are sent around the globe.  Additionally, email marketing has an average ROI of 3600%, making it a better marketing channel than social media and display advertisement.  In this post, let us

Mobile commerce, or m-commerce, has transformed how consumers shop and made our mobile phones pocket-friendly stores. It’s not just convenient and easy but has become the new normal for retailers as well as consumers.  Mobile e-commerce sales reached $2.2 trillion in 2023 and are forecasted to reach $2.52 trillion in 2024. As a result, mobile

Average ecommerce conversion rates indicate the share of website visitors who become online store consumers.  On average, just 2 to 3 out of 100 visitors turn into customers.  However, higher conversion rates than the industry’s average conversion rate indicate that a business is working great on its lead conversion tactics.  In this article, I have