Shopify has ascended to the top of the omnichannel eCommerce platform world, serving over 600,000 stores of all shapes and sizes. eCommerce teams use the tool to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

Date Founded = 2004

Total Funding = $253M (Became a publicly traded company in 2015: SHOP)

HQ = Ottawa, Ontario

Total Employees = 3,000+


Return on Investment: 8.9/10

Ease of Use: 8.9/10

Features: 9.5/10

Support: 9/10

Scalability: 9.5/10

Reason for Our Rating

If there is a solution to trust with your online store, the most critical component of a successful eCommerce business, it is Shopify. Holding a dominant market position since the dawn of digital commerce, Shopify powers over 500,000 active stores and generates over $100 billion in sales. They have consistently put out industry-first features and have a plethora of case studies showing their ability to take stores from start-up the category leaders. The platform is intuitive for both beginners and experts and has extensive documentation as you take on more complexity.

Shopify is an extremely safe bet when contemplating the big decision decision, however one should be prepared for a few obstacles to tackle, such as using payment processors outside of Shopify payments and lack of flexibility for large catalogs. But overall this is a tool that is worth a major investment.

The Good

The Green Standard Shopify's Point-of-Sale hardware lets you use Shopify to sell at physical locations, a huge pain point for stores in the past.

Technical Powerhouse Shopify offers an entire suite with its usability and willingness to handle all hosting, SEO, CMS, SSL, custom HTML/CSS concerns inside the tool.

Smooth Scaling Shopify offers simple implementation and quick installation for all of its apps, catalogs, and integrations so your team can keep selling.

The Bad

Money Talks Your bill takes an additional hit if you choose to use an alternative payment gateway to Shopify Payments, thus affecting price points and margins. .

Can’t Push Product Shopify can be rigid with its product attributes in addition to lacking a complex feature set for larger shops.

Tough Coding Exploring back-end functionality and changes calls for your team to deal with tough proprietary coding, so experience is needed.


Templates with Shopify