TikTok Walked so The Lobby Could Fly: The Melting Pot of Video Commerce
There’s a new platform in town, one that’s particularly notable due to its conglomeration of multiple different aspects of commerce, all in one space. In the same way a hotel lobby is the locus for all interesting things travel, comfort, and prime people-watching, The Lobby is the locus for all things clothes, influencers, and commerce. A mega-commerce creation peppered with influencers bustling around the website with their product reviews: part TikTok, part Instagram, part Yelp, and part QVC. Welcome to The Lobby, the newest video commerce platform shaking up the game.