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Philip Soriano is the GM of East Coast Operations at Yaguara where he oversees partnerships & client strategy.

He is a veteran in the eCommerce space having cofounded Hugh & Crye, the Washington DC-based menswear brand in 2010. He helped scale the bootstrapped company to a multi-million dollar revenue business, overseeing the entire operation end-to-end. Over the seven-year period at Hugh & Crye, Philip saw the landscape shift within technology infrastructure, marketing tactics, and business objectives. 

Phil brings this experience to Yaguara to help customers create their strategy and effectively utilize Yaguara to align their teams and their corresponding OKRs.

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