42+ E-commerce Growth Statistics 2024 (Key Data Revealed)

E-Commerce Growth Statistics - Yaguara

The E-commerce industry is flourishing like never before, especially with the rise of online shopping due to the COVID-19 pandemic. 

Furthermore, technological advancement has made it even more convenient to purchase items with just one click. 

If you are a business owner and want to increase your sales and expand your business, consider incorporating e-commerce into your strategy.

To help you to stay informed, I have compiled statistics about e-commerce growth. Check out these top e-commerce growth statistics for 2024 and beyond to see how robust online sales can be!

E-Commerce Growth Statistics: Top Picks (2024)

Discover the remarkable growth of e-commerce with these eye-opening statistics that highlight its impact on the global market.

E-commerce Growth Statistics - Overview
  1.  The global e-commerce growth rate is 8.9% as of 2023.
  1. E-commerce sales are expected to grow at a rate of 10.4% in the year 2023.
  1. The share of Retail E-commerce sales is 20.2% as of 2023.
  1. The global e-commerce sales are $5.9 trillion as of 2023.
  1. The global retail e-commerce industry will grow at a CAGR of 11.30% from 2023 to 2027
  1. The e-commerce market share in the United States is 16.4% in 2023.
  1. More than 50% of online shoppers use mobile for shopping. 
  1. Sales through mobile commerce are set to represent 6% of total retail sales by 2023.
  1. Retail m-commerce sales are $511.80 billion in the United States as of 2023.
  1. 42% of retail ecommerce sales came from m-commerce in the United States in 2023. 
  1. The global social commerce market will grow by 30.8% in 2023
  1. Retail social commerce sales will reach $68.92 billion in the United States in 2023. 
  1. Facebook is the most popular social media platform for online shopping, with 50.70%.
  1. Amazon is the leading e-commerce company, with 37.8% of e-commerce sales share.
  1. Shopee is the most downloaded shopping app, with 203 million downloads. 
  1. 86% of millennials shop online in the United States. 

Global E-Commerce Growth Statistics

The global e-commerce market has been experiencing rapid growth in recent years, and this trend is expected to continue in the future. 

Global E-Commerce Growth Statistics

For more detailed statistics on global e-commerce growth, refer to the following section.

  1. The global e-commerce growth rate is 8.9% as of 2023.

It is expected to result in a growth of $5.9 trillion in global e-commerce sales. This is a 1.8% increase from the growth rate recorded in 2022, which followed a significant decline in 2021.

The growth rate in 2021 was 16.8%, the most significant year-over-year increase expected between 2021 and 2026. This increase is mainly attributed to the coronavirus pandemic.

Here is a table showing the e-commerce growth rates from 2021 to 2026. 

YearE-Commerce Growth Rate
202116.8%
20227.1%
20238.9%
2024*9.4%
2025*8.8%
2026*8.1%

Although growth rates are decreasing, it is predicted that ecommerce will continue to gain a larger share of retail sales. In the year 2023, this percentage is projected to reach 20.2%.

  1. The E-commerce sales growth rate in the United States will be 50% from 2023 to 2025

Recent statistics on ecommerce sales growth in the largest markets show an expected increase in online shopping in the United States over the next few years. 

Ecommerce sales are projected to grow from $907.9 billion in 2022 to $1.4 trillion in 2025.

In Europe, growth is expected to be slightly slower at 47%. Besides, China, which has the highest amount of ecommerce sales, is projected to experience a 15% increase in its online retail sector during this period. 

Analysts attribute the relatively slower rate in China to the country’s peak in online shopping growth that had already occurred in previous years.

The following table shows the total breakdown of the e-commerce sales growth rate by region. 

RegionE-Commerce Sales Growth Rate
The United States50%
Europe47%
China15%
Rest of the World52%
  1. The share of Retail E-commerce sales is 20.2% as of 2023

As online shopping becomes more prevalent, it’s not at all surprising that e-commerce represents a growing percentage of retail sales.

Two years ago, the online retail market share stood at 19.2%. This suggests that online purchases accounted for $19.20 out of every $100 spent by consumers.

Industry experts predict that by the end of 2026, the e-commerce share of retail sales will be 23.3%. 

Here is a table showing the e-commerce share of retail sales from 2021 to 2026. 

YearE-Commerce Share of Retail Sales
202119.2%
202219.3%
202320.2%
2024*21.2%
2025*22.2%
2026*23.3%

*Projected

  1. The global e-commerce sales are $5.9 trillion as of 2023

It’s anticipated that e-commerce will expand globally in the next few years, demonstrating that it’s an increasingly profitable business opportunity.

From 2022 to 2023, global e-commerce sales increased by 8.9%. 

On the other hand, by 2026, e-commerce sales will reach $7.6 trillion, rising by  $1.7 trillion. Here is a table showing the e-commerce sales from 2021 to 2026. 

YearE-Commerce Sales
2021$5.1 trillion
2022$5.4 trillion
2023$5.9 trillion
2024*$6.5 trillion
2025*$7 trillion
2026*$7.6 trillion

*Projected 

  1. China was the leading contributor to the world’s e-commerce sales, with $3023.66 billion as of 2023. 

According to a recent ranking of ecommerce markets by country, China is expected to maintain its position as the world’s largest ecommerce market in 2023. 

Analysts estimate that China will generate over $3 trillion in ecommerce sales this year, making it the only country to exceed $2 trillion and by a significant margin.

Ecommerce Sales

The ecommerce market size in China is expected to be almost three times larger than that of the United States in 2023. 

The United States ecommerce market is second and is predicted to reach just under $1.2 trillion.

Here is a complete breakdown of the global e-commerce sales by top 10 countries. 

Top CountryE-commerce Sales
China $3,023.66 billion
The United States $1,163.49 billion
The United Kingdom$195.97 billion
Japan$193.42 billion
South Korea$147.43 billion
India$118.9 billion
Germany$97.32 billion
Indonesia$97.14 billion
Canada$82.81 billion
France$79.36 billion

More than half of the top 10 ecommerce markets are located in Asia, given that it’s the most populous continent. This demonstrates the excellent potential for ecommerce in the region, making it an important market for ecommerce store owners.

  1. The global retail e-commerce industry will grow at a CAGR of 11.30% from 2023 to 2027

Recent industry calculations predict that Brazil will lead the way in retail e-commerce development among 20 countries worldwide between 2023 and 2027, with a compound annual growth rate of 14.6%. 

It is anticipated that Argentina and Turkey will be among the fastest-growing global e-commerce markets, with a compound annual growth rate (CAGR) of over 14%. 

A table shows the countries with top retail e-commerce sales CAGR from 2023 to 2027. 

Top CountriesRetail e-commerce sales CAGR
Brazil 14.63%
Argentina14.61%
Turkey14.33%
India13.91%
Mexico13.67%
Russia13.43%
South Africa12.52%
China12.36%
Italy12.25%
Global11.34%
Canada10.92%
The United States10.86%
Spain10.69%
Indonesia10.43%
Australia10.41%
Japan10.28%
Germany8.75%
France8.46%
The United Kingdom8.42%
South Korea3.47%

Source: Oberlo, Shopify, Statista. 

E-Commerce Growth Statistics In The United States

The United States ranks as the third largest e-commerce market in the world, with e-commerce accounting for an increasing share of retail sales in the country.

I have compiled all the significant statistics related to the growth of e-commerce in the United States.

  1. The e-commerce market share in the United States is 16.4% in 2023

And by the end of 2023, ecommerce sales are expected to surpass $1.1 trillion. 

This trend will likely continue over the next few years, with the United States ecommerce market share forecast to reach 17.8% in 2024 and rise further to 19.4% in 2025.

By 2026, retail ecommerce sales are projected to reach $1.7 trillion, a 21.2% increase from the current rate of 20%.

A table shows the e-commerce share of retail sales in the United States from 2022 to 2026. 

YearE-Commerce Share Of Retail Sales In The United States
202215%
202316.4%
2024*17.8%
2025*19.4%
2026*21.2%

*Projected

  1. E-commerce sales hit $272.6 billion in the United States in Q1 of 2023. 

According to the US  Department of Commerce, in 2022, ecommerce sales in the United States reached a record high of $1.04 trillion, representing an 8.5% annual increase. 

Although the annual growth rate was less than half of the previous year’s and the slowest in at least a decade, it was still able to push sales over the $1 trillion mark. 

This marks a significant increase from 2013, when online sales in the United States totalled $260.4 billion. 

This table shows the total breakdown of e-commerce sales in the United States from  2013 to 2023. 

YearE-Commerce Sales In The United States
2013$260.4 billion
2014$296.8 billion
2015$337 billion
2016$383.2 billion
2017$442.2 billion
2018$506.8 billion
2019$569.9 billion
2020$813.1 billion
2021$958 billion
2022$1,039.7 billion
2023$272.6 billion
  1. During the COVID-19 Pandemic, e-commerce sales surged 33.5%

The COVID-19 pandemic that affected the world in 2020 significantly impacted ecommerce sales in the United States. 

The latest data analyzing quarterly United States ecommerce sales reveals that in Q1 of 2020, online sales in the United States amounted to $159.8 billion. 

In the next quarter, it surged to 33.5% growth. This also represents a 54.6% YoY increase from Q2 of 2019.

A table shows the e-commerce growth during the COVID-19 Pandemic to 2023.

QuarterE-Commerce Sales In The United States
Q1 of 2020$159.8 billion
Q2 of 2020$213.3 billion
Q3 of 2020$217.5 billion
Q4 of 2020$222.5 billion
Q1 of 2021$232.1 billion
Q2 of 2021$241.6 billion
Q3 of 2021$238 billion
Q4 of 2021$246.3 billion
Q1 of 2022$252.9 billion
Q2 of 2022$258.2 billion
Q3 of 2022$264 billion
Q4 of 2022$264.7 billion
Q1 of 2023$272.6 billion

Source: Oberlo, Statista. 

Mobile E-Commerce Growth Statistics

Mobile traffic has surpassed desktop traffic globally, with over 60% of online traffic coming from mobile devices. 

This trend is reflected in the world of online shopping as well. Here are some of the most important statistics regarding the growth of mobile e-commerce:

  1. More than 50% of online shoppers use mobile for shopping. 


Mobile commerce is becoming increasingly popular, with over half of online traffic coming from mobile devices. 

According to recent statistics, more than half of all global ecommerce sales in 2021 were made through smartphones. 

This trend is primarily attributed to the rise of in-app purchases on platforms like Instagram, which savvy social media marketers leverage to drive sales. 

And when it comes to shopping apps: 69.4% of internet users aged 16-64 use shopping apps at least once a month.

  1. Sales through mobile commerce are set to represent 6% of total retail sales by 2023.

Mobile commerce, also known as m-commerce, is projected to reach $415.93 billion in sales by 2023, accounting for 6% of all retail sales. 

However, the growth rate is expected to slow to 9.9%, the first time it has fallen below double digits.

  1. There are 183.2 million active mobile buyers in the United States as of 2023. 

In 2020 the number of active mobile buyers was 167.8 million, with an additional 20.2 million mobile buyers predicted from 2020 to 2023. 

Experts predict that the United States will have 187.5 million mobile buyers by 2024. 

Refer to the table below for the number of active mobile buyers from 2020 to 2024.

YearThe Number Of Mobile Buyers
2020167.8 million
2021173.3 million
2022178.7 million
2023183.2 million
2024*187.5 million

           *Predicted

  1. Retail m-commerce sales are $511.80 billion in the United States as of 2023. 

Retail m-commerce sales in the United States have increased, with an increase of $80.4 billion from 2022 to 2023, reaching $431.40 billion in 2022 and $511.80 billion in 2023. 

More than 4 out of 10 sales in 2023 came from mobile devices, highlighting the mobile commerce trend.

The growth is significant, considering retail m-commerce sales were only $220.67 billion in 2019. This shows more consumers are embracing mobile commerce, which has led to an increase of $291.13 billion in sales in just four years.

Experts have predicted that retail m-commerce sales will continue to grow and reach $710.42 billion by 2025. 

For reference, the table below shows the retail m-commerce sales in the United States from 2019 to 2025.

YearRetail m-commerce Sales in the United States
2019$220.67 billion
2020$311.93 billion
2021$362.11 billion
2022$431.40 billion
2023$511.80 billion
2024*$604.50 billion
2025*$710.42 billion

*Projected 

  1. 42% of retail ecommerce sales came from m-commerce in the United States in 2023. 

The percentage of retail mobile commerce sales in the United States has steadily risen each year. In 2019, it accounted for 37% of retail e-commerce sales and by 2023, it had increased to 42%.

During the COVID-19 pandemic, there was a significant surge in m-commerce sales, which reached 41% in 2020, up from 37% in 2019.

By 2025, the percentage of retail mobile commerce sales is projected to get 44%.

Below are further insights into the share of retail m-commerce sales as a portion of total retail e-commerce sales in the United States from 2019 to 2025.

YearShare Of Retail m-commerce sales in the United States
201937%
202041%
202139%
202241%
202342%
2024*43%
2025*44%

            *Projected

Source: 99 Firms, Tidio.

Social Media E-Commerce Growth Statistics

Globally, there are 4.48 billion users on social media, making it one of the most important e-commerce platforms for businesses. 

Social Media E-Commerce Growth Statistics

Let’s look at some key statistics regarding the growth of social media e-commerce.

  1. The global social commerce market will grow by 30.8% in 2023

According to social commerce statistics, sales are predicted to rise by approximately 30.8% annually from 2021 to 2025. 

According to projections, the global social commerce market is expected to experience an accelerated growth rate of 35.3% in 2026.

Here is a summary of the growth during this period.

YearGrowth Of The Global Social Commerce Market
202130.7%
202230.9%
202330.8%
2024*30.8%
2025*30.8%
2026*35.3%

           *Projected

  1. The social commerce market size will hit $1.3 trillion worldwide in 2023, surpassing the $1 trillion milestone for the first time. 

The global sales for social commerce totaled $1.26 trillion this year, which is a 30.8% increase compared to the previous year’s sales of $958 billion. 

The growth of the global social commerce market is truly remarkable, particularly given that social media sales in 2020 amounted to only $560 billion.

The anticipated growth of the global social commerce market is expected to continue in the years to come. By 2024, it is projected to increase by 30.8%, reaching approximately $1.6 trillion. 

Further growth is expected in 2025, with a projected market size of $2.1 trillion. 

A table shows the total breakdown of the global social commerce market size from 2020 to 2026. 

YearSocial Commerce Sales
2020$560 billion
2021$732 billion
2022$958 billion
2023$1,253 billion
2024*$1,639 billion
2025*$2,144 billion
2026*$2,900 billion

            *Projected

  1. Retail social commerce sales will reach $68.92 billion in the United States in 2023. 

From 2019 to 2023, sales increased by almost $50 billion, from $19.42 billion to $68.92 billion, representing a more than 350% increase. 

The trend is expected to continue, with sales projected to reach $107.17 billion by 2025. 

For more information, please refer to the table below, which shows retail commerce sales in the United States from 2019 to 2025.

YearRetail Social Commerce Sales
2019$19.42 billion
2020$26.97 billion
2021$39.51 billion
2022$53.10 billion
2023$68.92 billion
2024*$86.70 billion
2025*$107.17 billion

*Projected

  1. The share of retail social commerce sales will be 5.9% in the United States in 2023

The percentage of social commerce sales in retail has been steadily increasing year over year, rising from 3.2% in 2019 to a projected 5.9% in 2023. 

Industry experts predict that by 2025, the share of retail social commerce sales will reach 7.2% in the United States. 

The table below displays the percentage of retail social commerce sales in the United States from 2019 to 2025.

YearThe Share Of Retail Social Commerce Sales In the United States
2019 3.2%
20203.3%
20214.1%
20225.1%
20235.9%
2024*6.6%
2025*7.2%

           *Projected

  1. Facebook is the most popular social media platform for online shopping, with 50.70%. 

Around 51% of survey respondents reported using Facebook for online purchases.

According to recent research, there were over 90 million social commerce buyers in the United States in 2021.

 A table shows the leading social media platforms for online shopping. 

Social Media PlatformsShare Of Respondents
Facebook50.70%
Instagram47.40%
YouTube33.90%
TikTok23.90%
Snapchat18.80%
Twitter18.50%
  1. Almost half (49%) of social commerce shoppers have reported that an influencer’s recommendation has influenced their purchasing decisions.

Social media influencers are active on social media and have established a reputation for their expertise and knowledge on a particular topic. 

Interestingly, nearly half of social commerce shoppers have been influenced to purchase based on these influencers’ content. 

Surprisingly, 70% of teenagers trust influencers more than traditional celebrities, while 86% of women seek to purchase advice through social media platforms.

  1. Social media is the preferred shopping platform for millennials, with 55% of individuals aged 18 to 24 in the United States having purchased on social media.

Over 50% of users aged 18-24 in the United States have made at least one online purchase via social media. 

At the same time, millennials are the most frequent shoppers on social media, those aged 25-34 come in a close second. 

  1. Approximately 96.9 million individuals in the United States use social media platforms for shopping.

It has become common for Americans to make online purchases through social media platforms like Facebook and Instagram

With 96.9 million people already engaging in this practice, it is expected to grow to 114.3 million social buyers, indicating an 18% increase.

Source: Forbes, Oberlo, Influencer Marketing Hub. 

General E-Commerce Growth Statistics

  1. Amazon is the leading e-commerce company, with 37.8% of e-commerce sales share.

 Amazon is a familiar brand name, much like Kleenex and ChapStick. When customers search for a particular product, they frequently turn to Amazon to browse its selection and complete a purchase. 

Other notable companies in this space include Walmart, Apple, eBay, and Target.

  1. Amazon is the top e-commerce company with monthly visits of 2.359 billion as of 2023. 

While Samsung is the second largest, with 1.266 billion visitors. The difference in the number of users of these companies is almost double.

Here is a table showing the top e-commerce companies by monthly visitors. 

E-commerce CompaniesMonthly Visitors
Amazon2.359 billion visitors
Samsung1.266 billion visitors
eBay731.93 million visitors
Rakuten516.7 million visitors
AOL247.23 million visitors
Shein247.01 million visitors
t-mobile204.99 million visitors
Homedepot186.66 million visitors
ATT176.08 million visitors
Target162.09 million visitors
Nike145.47 million visitors
Lowes110.09 million visitors
Mercadolibre104.72 million visitors
HM100.08 million visitors
Aliexpress96.71 million visitors
  1. Shopee is the most downloaded shopping app, with 203 million downloads. 

Amazon, a company leading globally in various sectors and products, has fallen from first to fourth in most downloaded apps. 

The title of the most downloaded shopping app went to Shopee, which was downloaded 203 million times worldwide, marking 46% more than the previous year.

A table shows the most downloaded shopping apps by the number of downloads. 

Online Shopping AppsThe Number Of Downloads
Shopee203 million
Shein190 million
Meesho153 million
Amazon148 million
Flipkart93 million
AliExpress84 million
Wish72 million
Pinduoduo67 million
Lazada67 million
Alibaba62 million
  1. 86% of millennials shop online in the United States. 

Millennials are proficient in handling cutting-edge technologies, with over 80% of them in the United States engaging in online shopping. 

The second highest generation in terms of online shopping is Gen-X, with 79.20%. A table illustrates the demographics of online shoppers.

GenerationShare Of Respondents
Millennials86%
Gen X79.20%
Baby Boomers62.10%

Moreover, 58% of Generation Z in the United States purchase through social media, whereas 45% of Millennials do the same.

Source: Forbes, 99 Firms.

Related Read:

Conclusion: E-Commerce Growth Statistics (2024)

The rise of e-commerce has been impressive in recent years. The statistics indicate a consistent upward trend, with online retail sales experiencing significant expansion year after year. 

I hope you have found these statistics informative. We will keep it up-to-date with any new information that becomes available.

If you have any additional statistics related to e-commerce growth not covered in this article, please share them in the comments section below.

FAQs

 Why has e-commerce snowballed?

eCommerce has grown due to the availability of online marketplaces. Customers are no longer limited to shopping at a single physical store or within a mall, allowing them to access a wide range of brands and options and expanding their shopping choices.

 Is ecommerce a growing industry?

In 2020, retail consumer goods ecommerce had an 18% share of global retail sales, making it the leading consumer focus. It is expected to grow annually by over 1%, with a projected 22% share of total global retail sales by 2024.

Where ecommerce is growing fastest?

Online sales are expected to increase by 22.3%, with India being among the most prominent ecommerce markets, with sales expected to reach $118.9 billion this year. The Philippines and India are predicted to remain the fastest-growing ecommerce markets through 2026.

Who is the largest ecommerce In the United States?

Amazon is the top e-commerce store in the United States and the world. Statista reports show that Amazon’s revenues surpassed $33 billion in 2021, making it one of the largest businesses globally.

 Who is Shopify’s most significant competitor?

Shopify’s most significant competitors include WooCommerce, Wix, Squarespace, and Ecwid. The standard version of Shopify offers four plans, while enterprise-level companies can opt for the Shopify Plus version. 

 

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